Phero-Tones?

Forget regular ringtones... Textually has pointed out that SK Telecom will now be offering special pheromone ringtones that add a special sound wave that supposedly will "increase blood pressure, pulse and breath by 10% so that people can more open their minds to others." Of course, considering that researchers have had a very, very difficult time showing that humans actually do respond to pheromones or other stimuli of this nature, it's hard to believe that some ringtone makers have suddenly "cracked the code".