Can You Trademark The Price Of Something?

from the trademark-law-at-work dept

It looks like BarnesAndNoble.com has lost out on their wish to have a trademark suit against them dismissed. The judge has ruled against a summary judgment. What's interesting here is that the case concerns whether or not BN can make use of the phrase "Half Price Books." That shouldn't sound like a problem, except that there's a company named HalfPriceBooks.com, and they're claiming they own the trademark on "Half Price Books" and BN's use of it is diluting their brand. This seems like a stretch. "Half price books" is obviously descriptive, and not at all designed to have people confused that BN is somehow associated with HPB. In fact, HPB should be so lucky as to have people at BN thinking they're really shopping at HPB. It would probably do them some good. Have I mentioned my plan to trademark "One Day Sale!"? I should be able to clean up with lawsuits like the one here if HPB wins.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Oliver Wendell Jones, 30 Nov 2004 @ 7:28am

    Shop there a lot

    I have a HalfPrice Books within a mile of my home and I shop there frequently - and based on the number of people in the store, a lot of other people do, too.

    They offer free coffee (unlike the local Borders and Barnes and Nobles stores that sell $4 cups of coffee) and have a huge selection of new and used books, magazines, software, music and movies all priced at half of suggested retail - or less.

    When I need a book, the first place I look is HPB before I begin shopping online, not only will I get it immediately, but I'll get it cheaper and not pay for shipping.

    They even sell "books by the yard", so if you want to look like a well educated lawyer/doctor/etc., you can purchase yards of similarly sized books to fill up bookcases.

    While I don't agree that "Half Price Books" is really a good trademark, the company itself is definately not something that should be cast aside or ignored.

    link to this | view in thread ]

  2. identicon
    Anonymous Coward, 30 Nov 2004 @ 10:26am

    No Subject Given

    I second Oliver Wendall's comments. Half Price Books is generally a decent company - community support, laid-back atmosphere, etc., so I'm suprised they would make this move. Of course there are a lot of Shady Lawyers (tm) here in Dallas, so maybe they got talked into something. HPB also has a distinctive logo/sign which is more recognizable than just the words, so unless BN is using a similar-looking icon I really don't understand how the two could be confused.

    link to this | view in thread ]

  3. identicon
    hi, 30 Nov 2004 @ 11:26am

    here here!

    I'll come in on the side of Half Price Books on this one. This probably comes down to the need to defend your IP or otherwise lose it. If these people are smart they'll just drop the suit after the judge rules that it wasn't an infringement, but unfortunately only the lawyers win their fees on this one. At least then HPB will show that they do defend their IP and get to keep it

    when I was in Texas (born, raised and educated) I used to frequent this store all too much... now in California I'm lucky to have something almost as nice in Mountain View...

    link to this | view in thread ]

  4. identicon
    Timothy Schmidt, 13 Dec 2004 @ 5:05pm

    BN vs. Half Price Books

    The implication of your piece is that halfpricebooks.com is someone trying to pull off a scam. Half Price Books is the largest chain selling new and used books in the country, with 82 stores in fifteen states. It has been in business for over thirty years. Some of those years generating more profit than the mighty Barnes and Noble. They have just as much right to protect their name as any other company. It is no more a stretch than Ohio University having the rights to the name "Ohio."

    link to this | view in thread ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.