E-Shopping All Night Long

from the just-can't-stop dept

Besides the benefits of not having to leave your home, one of the benefits people find to shopping online is that they can shop all night long, while the regular shops are closed. In fact, approximately 5% of all e-commerce is done between 1am and 8am where the buyer resides. This certainly fits with the Woot model, where you have to buy late at night to get in on any of the better deals. It's not entirely clear what the reasoning is. Some people just prefer to shop late, while others use it as a means of procrastinating from that whole "going to bed" process. What will be interesting is whether or not online stores start doing more time-based promotions to take advantage of certain segments of their buyers. It's not hard to predict an "up all night" type of sale targeting those who are online while most people are sleeping soundly.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    jayrtfm, 6 Dec 2004 @ 7:16pm

    alternate explanation

    http://www.bls.gov/news.release/flex.nr0.htm
    The percentage of workers who are on an evening or night shift could explain the night time sales

    link to this | view in thread ]

  2. identicon
    Katherine, 7 Dec 2004 @ 6:53am

    stealth shopping

    It's easier to surprise my husband if I buy his gift after he goes to bed. And once I'm shopping, it's easier to buy for everyone at once.

    link to this | view in thread ]

  3. identicon
    dave koenig, 7 Dec 2004 @ 9:13am

    woot

    I'm a reporter and would like to talk to you about woot. Could you please call or e-mail? Cheers.

    link to this | view in thread ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.