Boost Mobile Hits 1 Million Users
It seems like today is MVNO day. Just a year after Virgin Mobile USA hit one million customers, and on the same day that Virgin announced plans for MVNOs around the globe, Nextel's MVNO offering, Boost Mobile announced that it has reached one million subscribers. With ESPN and other targeted MVNOs entering the market, it will be interesting to see how they compete. Both Boost and Virgin Mobile are more "lifestyle" MVNOs, targeting a young demographic. ESPN is much more targeted, and may discover that success doesn't come nearly as easily.
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