T-Mobile Finally Announces Ringback Tones
While Verizon stole their thunder a few weeks ago, T-Mobile has been quietly testing ringback tones in a few markets since about a month ago. Now they've announced the official launch of the service. From the article, it sounds like they might be offering it at $2/song -- which still seems pricey. However, there's no mention of a monthly fee to offer ringbacks, which (if true) would be smart. This is a new service, that may seem confusing to many, and putting a monthly fee hurdle in front of it may keep users away. Either way, those who believe ringbacks will be a sustainable business are asking for trouble. Ringback tones are a fashion statement, and as I've said before, fashion statements go out of fashion.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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