Nokia Swears By Mobile Broadcast TV
Just as more and more people are realizing that mobile broadcast TV really isn't that compelling, along comes someone at Nokia claiming that they believe regular broadcast TV is going to be a big winner. While the guy in question is in charge of their digital broadcasting group, so you expect him to be a bit biased, it's still bizarre that he really believes that simply shifting broadcast TV to mobiles is the best strategy: "The model that we anticipate is going to work best is straight broadcast television." He doesn't believe they're as interested in shorter bits of content. Or content where they can control when they watch it (stored content). Or content that's created by others. Nope. Just take a TV and put it on a mobile phone. This seems backwards. No killer app has just been about taking something that exists in one medium and moving it to another. It's always about what new thing that new medium lets you do.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
