Pepsi Ditches TV For Web With Latest Ad Campaign
from the you-did-what-now? dept
Pepsi is fairly well known for their massive TV ad campaigns. However, it appears that even they have realized that when trying to reach a younger generation, TV might not be the most effective medium. Their latest ad campaign is ditching TV in favor of the web. Of course, it's not clear that they really get it yet. While they say that, "kids are so smart, they'll call you out on overt marketing in a minute," the website they created does seem overly marketed. It's trying really hard to be cool. It still seems like companies that figure out how to entertain online are going to get more bang for the buck. The problem is that ad execs are thinking about advertising first, and entertainment second. Without a captive audience, it needs to be the other way around. If it's entertaining, people will find it -- and they'll pass it along to others, even if it is advertising.
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