So How Did You Find Out About The Word Of Mouth Marketing Conference?
from the hopefully-they-didn't-send-out-brochures dept
For the past decade or so, there's been a growing interest in the concept of "word of mouth" or "viral" marketing -- where the idea is to get people to tell others about it. This has been helped along (greatly) by the rise of the internet. Since it's a communications platform more than a content platform, it makes it quite easy for people to tell others about something interesting or cool that they've seen, even if it is advertising. So, it was only a matter of time until some marketers set up a conference just for word of mouth marketing -- though, you have to wonder exactly how they got the... er... word out. It will be interesting to see how this technique evolves, because too many marketers still seem to think that marketing is about tricking users into viewing an ad or buying a product. The whole point of viral marketing isn't to trick people, but to make the advertising interesting and engaging so that people want to find out more about your product. That's a very different mindset, and it's not clear everyone has figured that out yet.
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