More Evidence That People Want Phones To Communicate

from the they-are-communications-devices dept

I've been ranting a bit lately about how the mobile carriers have gotten completely carried away with the idea that "content is king." They are forgetting that mobile phones are communications devices first. Almost no one is buying a phone for broadcast style content first. They buy it to communicate -- creating content for each other. Broadcast style content is an additional "nice to have," but it shouldn't be the focus, and the carriers shouldn't be crippling the communications functions just to support the less desirable broadcast ones. Well, here's a bit more evidence to support that viewpoint. Despite all the hype and talk about mobile content and ringtones, messaging still accounts for 85% of all youth mobile data revenue. In other words, they're chatting with each other much, much more than they're downloading the latest ringtone.