Verizon To Power Teen MVNO
Next month, Maryland will be the first state to see the nationwide rollout of CloseCall, a new MVNO for tweens and teens from a company called MobilePro. Teens and tweens are still a ripe, underserved market in the US, which can often be segmented into two types of customer: those buying with their own discretionary income, and those still on the dole from their folks. CloseCall is addressing the latter of these two markets by including parental controls in the phone service, such as the ability to limit inbound and outbound phone numbers. With those two segments, we envision four cardinal ways of addressing the youth market: self-paid by the subscriber (primarily pre-paid), parent-paid (pre and post versions), and family plans (postpay only).
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