Marketers Try To Engage Users With Spam?
from the nice-try dept
Here's yet another article claiming that marketers are finally learning in an internet age that intrusive and obnoxious advertising doesn't actually work -- and advertising that's "engaging" and draws the customer in is much more likely to be effective (and not to piss people off). It all sounds good until you get to the second paragraph where Kraft Foods' VP of digital marketing and strategy claims: "We have to be able to trust ourselves to trust consumers." Kraft Foods? Wasn't it just a week ago that they got sued for spamming? The same company that was handing out "opt out" email addresses to spammers wants us to believe that they want to "engage" the customer? It sounds like they haven't actually learned to trust themselves to trust their customers. Either that, or they trust their email marketing partners a bit too much.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Trust?
[ link to this | view in thread ]