Yahoo! Mobile in Link Deal On Nokia Phones

Yahoo has struck a deal to put a Yahoo! Mobile link on a handful of phone models from Nokia. Everyone knows that the default bookmarks see a great deal more traffic than user-customized bookmarks and services, so this is a boost to Yahoo's mobile presence. Yahoo will offer e-mail, mobile search services and entertainment content including ringtones, wallpaper, and games on Nokia Series 60 models 6680, 6681, and 6630 shipped to 10 European and Asian markets. It's likely a good sum of Kroners changed hands to buy that real estate... or perhaps "rent" the real estate is a better term --> Carriers who order phones from Nokia always have the option of erasing the Yahoo! link before distributing the handsets, directing subscribers instead to their own portal of services. It'll be interesting to see how often this happens.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.