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Reminder: Online Advertising Might Not Grow Forever

Predictions

from the how-about-that? dept

Mon, May 2nd 2005 6:05pm — Mike Masnick
It seems in our "short term" view of things, it's easy to forget the lessons learned in the past. With the growth of Yahoo and Google's online advertising programs, it seems that just about every online business is entirely based on the idea that online advertising will pay for everything. It's as if people are believing that online advertising will continue to grow at the same pace forever. While there's still plenty of room for growth, some are now predicting it will slow down. As with many such stats, these don't seemed to based on very much useful, but it should be useful as a reminder that the online advertising market isn't guaranteed, and when the economy stumbles, online advertising may slow down again.
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  1. identicon
    Three Men In A Boat, 3 May 2005 @ 5:11am

    Re: Reminder: Online Advertising Might Not Grow Fo

    Um... seems that your subject misses the point? The article is about how online advertising is a mature business, so growth may be slower. Contrast it to television advertising, which only grows when new channels are created (or with new frontiers in product placement). No one talks about the "lack of growth" in TV ads, it's part of the landscape. By contrast, the online ad market will continue to grow much more than TV ads, since there are new "channels" being created all the time.

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