Sony Discovers How The Internet Makes Region-Specific Strategies Useless
from the oops dept
You would think, by this point, people would realize that country or region specific sales tactics don't really work so well. The internet has made it so it's nearly impossible to keep something offered in one country from showing up in another. Of course, Sony apparently didn't get the memo. In releasing the popular PSP in country-specific launches, they're now left dealing with the fact that devices are being sold into countries where the gaming device hasn't be launched. Amusingly, Sony's claim against companies selling the devices in the UK is based on the idea that the grey marketers are violating trademarks. They would have a stronger claim if they actually had the trademark on "PSP" in the UK -- but they don't.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
No Subject Given
Why create Yet Another Media Format (UMD) when you already have a failing format that you wish would take off (MiniDISC).
[ link to this | view in thread ]
But
[ link to this | view in thread ]