20% Of Newspaper Readers Are Primarily Online

from the meaning-what-exactly? dept

It seems that lots of publications are picking up on a newly released study saying that 20% of newspaper readers primarily read those newspapers online. It's a nice stat, but it's the first time the study's been done, so there's no time frame or comparison data to know what this really means. While some in the press are talking about how this represents a "shift", it's really hard to know how dramatic a shift it is without that other data. To be honest, 20% doesn't really seem that high, and is probably about what a lot of people would guess if asked how many people read newspapers primarily online. Among the factoids in the report, though, is that the NY Times is the most read paper online -- though, it will be interesting to see how their new strategy impacts this.