Learn To Appreciate Commercials... Or Else!
from the repeat-after-me:-commercials-are-good dept
While the TV industry is still struggling to figure out how to deal with the fact that people now skip commercials, it looks like their latest tactic is to try to convince people that they actually do like commercials. Over in Japan, they're holding TV Commercial Day to celebrate TV commercials. Of course, this comes along with a reminder from broadcasters that they believe skipping commercials is illegal in Japan. They're a bit behind the times. TV execs in the US tried that a few years ago, before everyone laughed them out of their jobs. Still, it does show how TV execs seem to feel like they're entitled to force people to watch the crap they put on TV, but never stop to think that maybe if they didn't have so many annoying and intrusive commercials all the time, people wouldn't mind so much. The problem has nothing to do with the legality of things -- but that TV execs still haven't realized that there's competition for the attention of people these days, and a lot of the other choices are much more appealing.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
intrusive commercials
In all fairness I have only seen one product advertised (UPS) during a show like that, normally its advertisements for other shows on the same station, so they dont waste normal commercial time (thus enabling them to sell more commercials).
[ link to this | view in thread ]
Re: intrusive commercials
I gave up on TV almost 3 months ago. Now, I watch maybe, 3hrs a week. Just snippets of local news. Best decision I ever made. Life is too short to be watching TV. Might return in the fall when new shows start -- then again -- Might not.
[ link to this | view in thread ]
marketing industry is lame
[ link to this | view in thread ]