Teens, Young Adults Evidently Like Mobile Phones
from the really? dept
One new study says that people in the US ages 15-24 are spending so much on electronics that it's threatening fashion as their top spending priority, while another indicates that -- shocker -- 9 times as many young adults would rather give up newspapers than mobile phones. This is hardly surprising, not just because many young people have already given up on newspapers, but also because phones and other gadgets are replacing clothing as the key part of young peoples' "uniform", so it makes sense spending will follow. It also highlights that, especially when talking about teens, tweens and other young people, that operators competitors aren't just each other -- they're also clothes and music and movies and McDonald's and everything else teens spend money on.
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