Tech Optimists vs. Tech Pessimists
from the the-battle-of-the-gadget-lovers-and-the-gadget-haters dept
The concept of the "early adopter" is well known, but one research firm is trying to expand the concept by overlaying whether or not people are "tech optimists" or "tech pessimists" in terms of how they look at new technologies. Not surprisingly, the optimists tend to have and use a lot more gadgets and various online services. However, by looking at how much money both groups have, the behavior is a bit more clearly explained. Optimists who have money are the traditional early adopters. Pessimists who have money will wait until the real benefits are shown. Optimists who don't have money will buy as soon as the offerings become cheap enough, while pessimist who don't have money will just be grumpy and complain about all of us and our gadget infatuations. Not too surprising, really, but it adds another way of looking at how people adopt new technologies.
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Adoption and the ugly child
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Tech Realist
5) The tech realist - the person who realizes that due to a dominant market player, truly innovative techology is quite rare and, consquently, refuses to invest in the crap the dominant player foists off on consumers, instead early adopting only the stuff that is clearly revolutionary.
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