The Shocking Truth: Happy Customers Are A Good Thing!
from the it-couldn't-be! dept
It's unfortunate that we even need a study to show this, but just in case you were wondering, it turns out that having happy customers tends to be good for business. Of course, this probably still won't get most companies to stop thinking of their customer support offerings as a "cost center."
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Bonus
[ link to this | view in chronology ]
nice going Dell
I still have one of those postcards on my desk, in case I ever get tempted to order from you guys again. "DELL MAIL-IN REBATE. Dear customer: Thank you for participating in this promotion. Unfortunately, we could not honor your request because of the following reason:
Your request was postmarked beyond the eligibility period for this promotion."
[ link to this | view in chronology ]
Re: nice going Dell
I was a fan until then, but it turns out that for almost everything Sony make, there's a no-name Korean or Chinese company with something just as good for half the price.
The morals of this are:
a) Do not buy from Sony, they are scum.
b) Turning happy customers into hostile ex-customers is definitely bad for business.
[ link to this | view in chronology ]