Ok, Forget It. No One Has The Slightest Clue Who Listens To Podcasts
from the young,-old,-who-the-hell-knows? dept
Last week we wrote a story about some market researchers who ran a survey where they discovered that the ever-popular 15-24 year old demographic didn't care much for podcasts. Instead, the company found that podcasts were most popular with those over 45. The stats sounded a bit strange, as you don't often think of the over-45 crowd as being the early adopters of stuff online... but you could make some arguments as to why it could make sense. Not so fast, however. Another research firm has come out with their own report saying that it's that younger demographic that loves podcasts. The age ranges are a bit different, but this latest study says that 18 to 34 year olds are the podcasting champs. Really, all this shows is that no one really knows who's listening to podcasts these days, as the concept is still too early for a real stable "market" to have formed. Of course, that doesn't forgive the ridiculous levels of hype surrounding podcasts, but it's summer time and people needed to hype something...
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Dur.
[ link to this | view in chronology ]
No Subject Given
[ link to this | view in chronology ]
Re: No Subject Given
[ link to this | view in chronology ]
I'm really looking forward to some duufus
Pirate Podcast bluetooth radio stations, now there is a niche that needs exploring.. not
[ link to this | view in chronology ]
No Subject Given
www.cinecastshow.com
[ link to this | view in chronology ]
45+ & listening
Endurance Radio
Brian Lah-- show
On the Media
Newsweek on Air
Coverville
Roadhouse
Slice of Sci Fi
Dragon Page Wingin it
Escape Pod
CNN Market Update
Keener13 Radio
Morning Stories
Inside Mac Radio
and so many more.
I don't need no stinkin' Howard Stern.
[ link to this | view in chronology ]
PodCASTe
I get the intuitive sense this may be due in part to the non-commercial-slick production styles of most podcasts (mine included) that I think reminds people of an age when radio sounded like today's amatuer podcasts.
I think younger people are more familiar with the terminology and the underlying technologies, which may create the perception that they're more "into" the podcasts than their parents. Again, speaking only from my personal experience, actual listeners of podcasts (and incidentally, books-on-tape, too) are people 10 years my senior.
Shameless plug.
[ link to this | view in chronology ]