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eliminating subsidies
That is the main thing that these companies want anyway.
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The price people pay for service
The FCC's idea of a competitive market is two providers in a market.
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equipment choice
I do not have a choice about the type of phone I want. I am limited to the phone the cell phone service provider offers. I like the service offered by US Cellular but they do not offer the phone I would prefer. If I elect to obtain cell service from a company offering the phone of my choice, then again, I am deprived the right to obtain service from US Cellular. Either way, the consumer is forced to spend money on something they do not want.
I am a labor lawyer and confess that my knowledge of the anti-trust laws is superficial at best. That being said, I do not understand how the the current cell phone/service provider model does not violate the anti-trust laws. Can someone explain this?
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Re: equipment choice
My understanding is that a "tying" claim requires the plaintiff to show that the defendant has monopoly power in the primary market. Without monopoly power in that primary market, courts have been hesistant to acknowledge that the defendant might have the power to "tie" the secondary product.
I haven't read the court's opinion, but I would think that one problem is that it seems the service provider market and the phone mfg. market both appear to be oligopolies. Thus, no particular market participant has the monopoly power necessary to "tie" products together.
And even if a plaintiff could show monopoly power (I would think a case could be made from the service providers' long-term, high penalty contract terms), the "tying" claim would still suffer because most service providers offer a "choice" (albeit limited) between various cell phone mfg.s' products.
I don't disagree with you that the ultimate effect of these arrangements is anticompetitive (a restraint on competition), but it does not seem that U.S. case law offers a paradigm to construe this restraint as unlawful.
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Re: equipment choice
In this case, luring a consumer with a subsidised phone cost cannot be ethically offset by bundling. That's like saying "For an extra charge, get a free phone".
The subsidized cost of my phone (still several hundreds of dollars) is a lure and the locked phone chip is a hook. The bill is the sinker.
I spent some time in Tanzania and was pleased by the fact that everyone had several sim cards. Why? because some were cheaper for long distance, some were better for text messaging, some were better for daytime... etc.
This may sound like sacrilege to those execs who design the phone plans but I don't think you could argue with the healthy growth of the telecom sector in east africa. When compared to the North American market stifled with Anti-trust-smelling phones, the market ethics are obvious.
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