Advertisers Pay Extra To Be Associated With Google?
from the seems-unlikely-to-last dept
Yesterday lots of people (including us) wrote about Google's new plan to broker print advertising. While it didn't seem like it would be a huge win, it made sense in the fact that they could buy up advertising in bulk, and sell it off in smaller chunks to advertisers they already had a relationship with. Based on the bulk price, they could still make money while charging less than what an individual advertiser would have to pay directly. However, there's apparently one additional factor that we hadn't even thought of. Some advertisers think that being associated with Google helps raise their credibility. SiliconBeat writes that one of the advertisers participating in the print ad program is upset that the Google name and logo isn't displayed more prominently on the ad! In other words, Google may be able to charge a premium on advertisements through them due to the belief from some advertisers that the association is valuable.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
