No, People Really Don't Like Junk Mail

from the take-me-off-your-list dept

Catching on to something most everybody else figured out a while back, the UK direct marketing industry has discovered consumers don't like their work. Nearly half of those surveyed said they didn't want to be contacted by marketers at all, with email now the preferred method of communication over direct mail, while 40% said they hang up on telemarketers right away. And although another study recently said a fifth of people were open to receiving ads on their mobile phone, a staggering 91% here objected to receiving SMS ads and other marketing on their phones. This shouldn't much of a surprise to anybody -- people don't like spam, whether it's text messages, email, telemarketing calls or junk mail. The typical direct-marketing MO of blindly hitting as many people as possible with a message isn't just annoying, it's no longer even very effective.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.