Dell To Take A Crack At That Big Fad, The iPod, Again
from the a-day-late-and-a-gig-short dept
Dell's DJ line of MP3 players has lived in the shadow of the iPod, despite their lower prices, for some time now. Dell plans to fire another salvo at Apple, updating the line with smaller models and including features like FM tuners and satellite radio, even though the iPod's success would indicate those types of things aren't at the tops of consumers' lists when shopping for a music player. Mostly, though, it's following Dell's "copy everyone else" electronics strategy, with a special pink DJ and a Shuffle-a-like called the "Ditty". Apparently Dell is going to advertise its 512MB Ditty as being able to hold double the number of songs as a 512MB iPod Shuffle -- an easy feat when you base your calculations on a bit rate half the size of what Apple uses. In any case, this seems like an awful lot of fuss to try to compete with a product Dell's CEO calls a fad.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Supported formats
But 64 Kbit MP3's being piped directly to your ears through the earbuds? Gah, that's about as satisfying as listening to the clock radio on the desk in your office.
[ link to this | view in thread ]