What Makes A Mobile Song Download Worth $1.50 More?
from the mobile-equals-expensive dept
Sprint's making headlines this morning by announcing the first US over-the-air mobile music download service. Apparently the company's target market is impatient rich people that can't wait to get home to download something, as songs will cost $2.50 per track. What is it about mobile download services that make operators think they can charge two and a half times the going rate for regular online downloads? Oh, well, it's dual-delivery, they say, meaning users will get the songs both on their phone and on their computer. Awesome -- so not only does their copy protection make things more difficult, it's used to justify a higher price, too. Here's where everybody's insistence on copy protection really becomes a problem: users won't want to buy new devices that can't play music they already own, and they won't abandon existing cheaper services (and music players they already own) just to be able to buy music through their phone when it costs so much more. Sure, device convergence is nice, but asking users to pay a $1.50 per song premium to carry around one less device really isn't the right way to go about it.
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There is no perfect Apha service
We're not even at the Beta level for these services.
I dislike mobile carries as much as the next guy, especially since there are gonna stall ball wide area IP phones, but this service will pop up some will die like this Sprint service and others will get hot, first we need a usable convergent device, its not the Rokr, its not the Walkman phone, or the Treo or the BB 7100.
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Re: There is no perfect Apha service
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No Subject Given
This is me bored at work!
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I cringed when I saw this
$2.50 for a song, that is about $25-30 an album. Even if you take the time to go and buy in a store, the cost of gas and the pain of the geeks behind the counter it is still cheaper to go and get it the traditional way.
I bet within two months people will have ways of getting around their locks, just like people have with everything else.
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Re: No Subject Given
This is me bored at home.
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Re: No Subject Given
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Re: No Subject Given
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Stop listening to crap
Who cares anymore? Most commercial music is just a bunch of crap.
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Sprint Service
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