Is This A Class Action Settlement... Or A Marketing Promotion?
from the seems-phishy dept
Thanks to both Todd and Jim for letting us know about the latest "settlement" of the class action lawsuit against Netflix. The word "settlement" has to go in quotes, because once you read the details, it makes you wonder what kind of settlement it really is. As Todd pointed out, the settlement seemed more like a phishing scam than anything else, and he never felt particularly "injured" by the fact that Netflix advertised "unlimited" rentals and "one day delivery." The settlement means that Netflix customers can get a free one month upgrade (4 movies instead of 3), but after a month, if you don't manually downgrade, your fees go up. If you're a returning customer, you can get a free month (which, apparently, was a promotion they were already offering). So, that certainly sounds like it's more of a "promotion" designed to get back old customers and get existing customers to upgrade than any "settlement." Of course, as with any promotion, there is a "fee" for Netflix. The lawyers who worked on the case are getting $2.5 million out of it. Perhaps that's the new law firm strategy: take on Madison Avenue by setting up "promotions" that appear to be class action settlements.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Even worse for real old customers!
Sounds to me like this whole settlment was handled by marketing, not by legal. We wont be making a settlement claim..
[ link to this | view in thread ]
Re: Even worse for real old customers!
[ link to this | view in thread ]
Re: Even worse for real old customers!
Option 2. Do Nothing
If you do not wish to receive the benefit, do nothing. You will not receive the benefit but will remain a Class Member. You therefore waive your right to bring a separate lawsuit against Netflix concerning the Released Claims.
Like almost all class action suits if you do nothing you net nothing and remember netflix is going to spin these upgrades as a loss so I have to actually sign up to benifit from the suit.
[ link to this | view in thread ]
Re: Even worse for real old customers!
The only opting out is to opt out of the _class_, which means you reserve your right to level your own lawsuit over this matter. This is typical for class-action lawsuits.
And yes... most of Netflix' customers don't feel "damaged" by Netflix advertising or operations. But there are some poor individuals who really think that Netflix is screwing them over and has completely misrepresented what they are really offering. I think these individuals have too darn much time on their hands when they complain that they can't manage to get more than thirty or forty movies in a month because Netflix is slowing them down on purpose. They think Netflix owes them far more than the value of the money they are paying for the service. Netflix said "unlimited" and they think that means they should get whatever they want.
[ link to this | view in thread ]
Re: Even worse for real old customers!
[ link to this | view in thread ]
brilliant
i'd like to meet the guys in charge, they are good.
[ link to this | view in thread ]
Re: Even worse for real old customers!
This is akin to the early lawsuits against AOL for offering more "free minutes" during their trial periods than there were free minutes during said period.
Silliness.
Good write-up / analysis, Mike.
[ link to this | view in thread ]
Yeah odd
I'd of been a lot happier if they just let us old timers who stepped away for a time go go back to the 4/20$ unlimited that was the original plan that put them on the map. All the new schemes suck.
[ link to this | view in thread ]
What were the specifics of the lawsuit?
[ link to this | view in thread ]
bonus
[ link to this | view in thread ]