"Untapped Market" Accounts For 70% Of Ringtone Sales

A study that came out last month said women were an untapped market for mobile content, but a new report says that 70 percent of the ringtones sold in the US were bought by women. For an untapped market, that's pretty good. Surprisingly, the report's not accompanied by advice that content providers need to come up with more ringtones for guys, as many analysts seem wont to believe that all content's got to have a narrowly focused target demographic.