Who Is EMI Talking To? Apple Doesn't Seem To Know

from the Apple-doesn't-think-it's-them... dept

EMI has said two things concerning their relationship with Apple in the last two days, and, based on Apple's response, you have to wonder if it's really Apple they've been talking to. The first, as has been widely reported, is that an EMI exec says they have an agreement with Apple to offer variable pricing on iTunes, getting away from the $0.99/song model. The record labels have been pushing for variable pricing for years, and it seems to filter out into the press every few months. We first heard about it in April of 2004, but it's come up again and again since then. So, forgive us for not jumping up and writing about it when we hear it being discussed yet again. Part of the problem is that it still doesn't make any sense. The labels aren't supposed to have any say in retail pricing. They got in trouble when they did that for CD sales a few years ago. They can only set the wholesale price that they charge Apple (or other resellers). Anything else sounds an awful lot like illegal price fixing. If they want to raise prices, raise prices to Apple and let Apple make the decision how to handle the retail pricing. When this came out a couple months ago, Steve Jobs famously called the recording industry "greedy," so it surprised a few folks to hear EMI say they worked out a deal with Jobs. However, another story that just came out raises even more questions. EMI is now saying their new copy protection technology (from Macrovision) will let songs play on iPods. Apple, apparently, has no clue what they're talking about: "The information EMI provided regarding iTunes and iPod compatibility with Macrovision's technology is not true and we have no idea why EMI made this statement." Combine the two stories, and it might make you wonder if someone at EMI is actually talking to anyone at Apple, or if they're just very confused?
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Noc, 17 Nov 2005 @ 9:47pm

    meh idiots if u ask me

    anyone in on or associated with the riaa are a bunch of retards, even though i dont use itunes i still agree with jobs ideals of calling them greedy, though id add a bit and call them greedy idiots with their heads up their butts, ill be honest i only buy a cd if the artist is struggling for fame and survival u get a famous rap star and see them with platinum teeth and it makes u wonder if there would be a better use for the matierals the earth has im not a tree hugger so dont drop that on me either, id just like to see one of those 10million dollar mouths bite the curb anyways just my cycnical and sarcastic 10 cents

    link to this | view in thread ]

  2. identicon
    LoneWolf, 17 Nov 2005 @ 10:06pm

    No Subject Given

    it is very frusterating when publically corperations announce and prance around saying "yes, it is our goal to rape and pillage the pockets of consumers." that just doesn't seem like a very good attitude and i have become rather sick of it and has turned me away from buying anything media related. they see apple running a great show and they want to gouge apple and its users more. why would anyone suddenly pay more for the same thing they've been getting in the past? there is a careful balance between price and volume

    link to this | view in thread ]

  3. identicon
    Music Sucks, 17 Nov 2005 @ 11:15pm

    The real reason to increase download price...

    The real reason the RIAA wants to increase the price of digital downloads is because they foolishly believe this will drive up traditional CD sales. They are so out of touch with reality!

    link to this | view in thread ]

  4. identicon
    Stoned4Life, 18 Nov 2005 @ 7:10am

    Re: The real reason to increase download price...

    Even so, those who traditionally download songs will revert to the already problematic filesharing/piracy at the gouge in prices for digital downloads. As history has taught us, the following goes:
    1)Buy Retail Priced CD
    >Prices too high/Cheaper to Download : Go to 2
    2)Download for $.99
    >Price is gouged to $2 a song : Go to 3
    3)Download for Free
    >Cops knock on your door : Go to 1 & Repeat

    link to this | view in thread ]

  5. identicon
    Duodave, 18 Nov 2005 @ 12:31pm

    Get a clue!

    I haven't paid for a CD for about 5 years. The record industry has never had a clue and never will. Even the name "record industry" shows how backwards they are - no one has made records in years!

    link to this | view in thread ]

  6. identicon
    Thomas, 18 Nov 2005 @ 2:23pm

    Re: Get a clue!

    Actually, pretty much every artist still puts out vinyl (I assume that's what you mean by records). I've been buying vinyl exculsively for years now, and I will continue to do so. Vinyl is dirt cheap to release, so anything on CD is usualy released on vinyl as well.
    And as a bonus, let's see the RIAA try to put a "copy-protection" scheme on my turntable needles. And before you say anything about inconvience, it's a quick and easy process to get a high quality digital transfer off my vinyl with no chance of copy protection. So I've got the best of both worlds at less than 3/4 the price!

    link to this | view in thread ]

  7. icon
    Happy user (profile), 21 Nov 2005 @ 3:11am

    No Subject Given

    I thought the full name was always "Recording Industry" -- which is not limited to records ...or 8-Track cartridges.
    http://www.8trackheaven.com/

    link to this | view in thread ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.