Dell Goes Retail? Is The Devil Buying Mittens?
from the hell-freezing-over dept
For years, one of the core components of Dell's success was that they only sold directly to customers. It cut out the middleman and helped them keep prices lower than competitors. Meanwhile, other providers had trouble selling direct once they had channel partners in place, as any attempt to go direct and compete on price made those retailers mighty angry. However, it looks like Dell is
dipping its toes into retail selling by offering a few older lines through Costco. This actually makes quite a bit of sense, as it avoids most of the channel conflict of selling new machines, and fits right in with the types of products Costco normally sells.
Update: As some have noted, Dell has done this in the past, and, as the comments imply, for apparently not knowing this, I am somehow less of a human being. Sorry about that.
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yea..
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Re: Dell Goes Retail? Is The Devil Buying Mittens?
Dell won't be running into the traditional channel management problems. Few (if any) companies have started by selling directly, and _then_ tried to grow a channel organization.
Odds of Dell doing it successfully? 40-1 against.
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dell retail....
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Re: Dell Goes Retail? Is The Devil Buying Mittens?
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Re: yea..
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Read TFA
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Less of a human being??
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Re: Less of a human being??
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Re: Less of a human being??
80)
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Re: Less of a human being??
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Re: Less of a human being??
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