A Truly Interactive Mobile TV Test?
from the for-real? dept
Two things that haven't always made full sense to us here are all the various attempts (pre-dating the web, even) of offering "interactive TV" that were really "enhanced TV" and the efforts to create mobile broadcast TV. On the "interactive TV" efforts there wasn't any real "interaction," but users could do a little bit more than simply sit back and watch. As for mobile broadcast TV, it might have some niche appeal -- but in an age when people are used to time-shifting TV it's a lot more limited. More importantly, mobile phones are communications platforms first. The main reason people are buying them is to communicate with others. The content consumption features are nice, but in most cases secondary. So, even as wireless companies rush headlong to offer broadcast TV over mobile devices, it would seem that more interactive solutions are more likely to catch on. That's why it's interesting to see what appears to be a test of a mobile TV offering that includes some real interaction. The test, taking place in Norway, is with a music television show. It has the "standard" interactivity of letting people vote, but will also let viewers communicate with each other. This may not be a solution that does eventually catch on, but it's one of the first we've seen in a while that actually tries to take mobile TV further, by recognizing the core nature of the mobile device as a two-way communications platform.
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Wobcast Type Application
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Why not just add the cell phone feature to our lap
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Re: Why not just add the cell phone feature to our
Methinks that the prohibiton will last until Verizon (or whoever) has two competitors for high-speed wireless in a given coverge area. At that point, max revenue per subscriber will become secondary to just keeping the customer.
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Content
When you really think about it, people can not do two things at one time. They watch, and then the google that Prada purse after the show. No one wants to stop the flow of the "moment" to do something else. Not at least with shows. If TV gets away from the "story" model then we may see the killer app eventually emerge. I'd say 20 years away at least. When you think about it, how successful is Web TV? I know no one who uses that service. Is it even still around?
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Re: Content
I am doin exactly that right now as it goes !
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Sorry
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But that's just me.
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