Product Placement(TM) Coming To A Pepsi-Sponsored Europe Soon
from the can't-avoid-it dept
Just as US writers and actors are finally getting annoyed with product placement deals, it looks like product placement is about to take Europe by storm. It turns out that many EU countries ban the practice as part of regulations on how TV is financed. However, new rules are coming into place that will open up many European viewers to the wonders of product placement as well. Grab a Pepsi, put your Nikes up on your Ikea table and enjoy...
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