Even As They Deny It, Hollywood Recognizing How To Sell Movies
from the amazing dept
It's been amusing to watch the movie industry continually blame technology and file sharing for declines, rather than (as a few admit) having a bad product. We've discussed repeatedly how the industry can fight back against file sharing by improving the movie going experience, but the same thing applies to DVDs as well. Even though people can download movies, often the fun of owning a DVD is all the additional features and extras on that DVD. And, even as they continue to blame file sharing, it appears that the studios recognize this. They're continually trying to add new and appealing "extras" to DVDs, and have found that people seem to really like things like cut scenes and alternative beginnings and endings. It's all about the product -- and how the product can offer a much better experience that things that are just offered for download. Of course, one thing they have to be careful about is not overdoing it. The article notes one movie that's already been released on DVD that is about to be rereleased with more extras. I have a few DVDs where this happened as well -- and it's annoying. People who already bought the DVD don't want to then find out that there's another DVD with just a few more extras. It makes them feel cheated. Just offer up the first DVD with a lot of extras and make everyone happy.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Lord of the Rings...
I think that's what is really hurting the industry, overpricing. Charging an extra $20 for the same movie plus a bunch of features is a bit unreasonable... I wouldn't mind $10 but that extra $20 is too much for us Cinemaphiles out there.
[ link to this | view in chronology ]
Theatre Cooperation
[ link to this | view in chronology ]
No Subject Given
[ link to this | view in chronology ]
They need a clue
[ link to this | view in chronology ]
Or is it actually . . .
I went to see King Kong last week. After a slow fight with traffic, getting in a long line at the theater, waiting for 15 minutes for the box office to open - late, having to wait on the inexperienced ticket seller being trained on the job to eventually give my both my tickets AND my credit card receipt we finally got in and slumped down in our seats to wait for the show. After watching commercial after commercial interspersed with coming attractions the movie finally started. A few reels into the film during one of the films climactic moments the opening slide show started up again and the house lights came up, the technological equivalent of the "film breaking". A few minutes went by and I finally went out to the lobby to find someone to fix the technical problem. All that were available were pimply faced kids who didn't / couldn't understand the problem. After explaining the problem to 3 people I was assured they would "fix you right up". 5 minutes later the film restarted.
This is not the first time this has happened, it happens with alarming regularity, either that or the sound fails. There never seems to be anyone in the projection room any more it is all automatic.
I came away with the thought that "Gee, this will be great to see on pay-per-view in a few months". Maybe next time I'll just skip the theater and wait for it on PPV instead. WAIT! I already do that for a lot of movies, seemingly more and more each year. With my large screen TV, surround sound and DVR it's just not worth the hassle to go out to the movies any more.
[ link to this | view in chronology ]
Evil Dead/Evil Dead 2 Book of the Dead edition
But damn... what kind of ED2 fan would i be if i didnt have the Book of the Dead?
For the Rest, i have blockbuster online. Why not Netflix? because i get two free rentals at the store, and i get PS2 games for my son.
[ link to this | view in chronology ]
if they really want to make it better
I don't mind paying 7 bucks or so for a movie (some places charge 10-15 bucks, which sucks even more).
What I DONT like paying for (and never do ) is the items at the concession stand. I know I know I know, they have to make money etc.................
but fuck that, no offense but to charge $4.00 for a bottle of soda, just pisses ppl off.
Regardless of how you look at it or try to defend it, its called "price gouging".
That's the only name you can give for a 400 to 500 % markup.
I like going to the movies more than watching them on TV, even on my 56" widescreen. Just something about it.
But thats just me, and its only "slightly" off topic.
[ link to this | view in chronology ]
Re: if they really want to make it better
I have three kids and a wife. It costs me about 50 bucks just for the tickets to get into the movie, then the kids start wanting soda and whatnot. The wife goes and buys them some sodas. By the time we are out of there we have spent near $100 just to see one lousy movie, in a theater full of assholes who wont shut up, sitting in a seat sticky from all the food thats been spilled in it, with pieces of gum stuck to the handle. Other options would include pirateing the movie off the internet (free, but if possible I would like to give the movie makers something for their work), or going legit and buying the dvd ($10-$20) and watching it on our passable television in the comfort of our basement with a whole refrigerator full of food that costs 1/10th what it does at the theater. No jerks who wont shut up, no sticky seats, it costs less..... Gee tough choice.
[ link to this | view in chronology ]
Re: if they really want to make it better
[ link to this | view in chronology ]
Commercials
[ link to this | view in chronology ]
You forgot...
[ link to this | view in chronology ]
I'd leave but I'm stuck to the floor.
It's just a bad experience, nowadays. I'm much more comfortable watching a movie in my living room that I've downloaded. IF a DVD has a bunch of nifty stuff on it, I'll buy it.
[ link to this | view in chronology ]
DVD Extras
[ link to this | view in chronology ]
How often do you really use the extras?
I'll admit, if I'm spending ~$20 for a DVD, then I want the extras. It's a much better deal than spending $15+ on a CD that has 2-3 good songs on it.
But honestly, all I really care about is the movie. If I can buy a DVD that has just the movie for $10 or less, I'm perfectly happy with that.
[ link to this | view in chronology ]
Demographics
I imagine the people who bring in the most money for the theaters are the loud, rude soda spilling teens, and early twenty somethings.
I think they fear driving away this money making crowd if they try to make them behave better.
[ link to this | view in chronology ]
Here's why your ticket costs so much
... the 46-year-old actress requires so much stuff when she's filming a movie that the list, a copy of which you'll find below, covers five pages.
That inventory includes everything from Pilates equipment and a $3500/week per diem to armed bodyguards and a prohibition against on-set cigar smoking (funny, considering Stone graces the August 2004 cover of Cigar Aficionado). Along with a chauffeured car piloted by a non-smoking driver approved by Stone, the actress also needs a convertible sedan for personal use. Then there's the three nannies, two assistants, cell phones, pagers, presidential suite, first-class travel (if a private jet is unavailable), chef, and the deluxe motor home with air conditioning, heating, bed, private bathroom, shower, TV, VCR, refrigerator, telephone, stove, couch, stereo, and cellular fax machine. And, of course, Stone keeps all wardrobe and jewelry worn in a flick. Unless, of course, the merch was rented. Hey, she's not that grubby. (5 pages)
http://www.thesmokinggun.com/archive/0630041stone1.html
[ link to this | view in chronology ]
Overpriced and need to go back 40 years.
I think Ticket prices need to shoot down in price to get more people going. And not just the ticket prices but food and drinks... Well in England Anyway, i dont know what its liek in US or other places but food and drinks cost more then the movie now.
A day out with me andmy girlfriend costs around £30 (Work it out) which is not going to make me do it many times a year now is it.
Also i think there needs to be more service. better seats and more fealing. if you go back 40 years the cinima was a big thing! And made to be not just a movie but a day out. I know this cant be done the same but maybe something can.
It is only BIG name movies ill watch now. Unlike I did 5 years ago. And its not the movies... its everything else.
[ link to this | view in chronology ]
It's not the cost of the movie I mind so much...
[ link to this | view in chronology ]