The Newspaper Of Tomorrow To Look A Lot Like The Web Of Today?
from the just-saying... dept
Lots of journalists are busy looking for ways to save the newspaper business (which, it's worth remembering, is still quite profitable). There's an interesting article in Business Week about how to save the newspaper business, with a list of suggestions that basically sounds like: "copy all of the good stuff on the web and add good local reporting." It's not a bad starting strategy (even as local reporting budgets are being cut), but simply copying what others are doing isn't enough. Newspapers need to go beyond that to offer something more, and the final recommendation touches on how to do that. It's all about building communities around the paper -- and that doesn't mean just copying MySpace, but about really letting the local community connect with each other over the issues that matter to them. That's where good local reporting can combine with the community to offer something that's both different and compelling.
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Newspaper Format 21st Century
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Re: Newspaper Format 21st Century
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Machine
Here's one way how to save the business: How's about finally fixing all those machines so we can actually BUY a paper?
That would be a good first step. Once you get that concept down, then you should try your hand at the web.
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More like the Web news...?
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