Separating The Content From The Device
from the and-so-it-begins dept
With CES going on this week, two of the early stories coming out point out the obvious trend: media is getting more mobile every day. However, it's not the way many mobile operators and content providers had hoped since it's not tied to the device. The first story comes from Motorola who is finally getting ready to launch their iRadio product that was the talk of DEMO nearly a year ago. It tries to bridge just about everything by creating a mobile phone that is the "hub" of a music system, but which can easily connect (via Bluetooth) to a car stereo, home stereo or computer. The idea is that it can store your music files or play streaming radio, similar to satellite radio offerings. The more interesting development, however, is the latest version of the Slingbox that connects to your TV and lets you watch your existing TV from anywhere over the internet. They've now added the ability to watch that TV via mobile device as well (something their competitor, Orb, has also been touting). What both of these developments show, however, is that people aren't going to buy into the idea put forth by mobile operators and content providers that you buy separate content for your mobile device. People just want access to content, in whatever is the best format at that moment. While the iRadio offering does have a component that allows paid-downloads, the idea of easy connectivity with other systems shows at least some recognition that people just want their "music collection" -- not their "computer music collection," their "stereo music collection," and their "phone music collection." More importantly, though, the Sling Media offering should scare the companies betting big (and they are betting a tremendous amount) on mobile TV offerings where people are expected to pay a subscription fee just to get mobile TV. The Sling offering recognizes that the content and the device don't need to be tied together -- and people will increasingly expect that they can view content in whatever way makes the most sense for them.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Good thing they aren't designing rockets.
[ link to this | view in chronology ]
Moblie Devices Won't Need Much Storage
When I bought it, I was happy to see the built in POP3 client, remote desktop client and updated web browsing features. These days it appears I have little need for the POP3 and I can see the remote desktop taking over in the future with online apps coming (hopefully).
I now use GMail for my primary mail and the POP3 button is now just wasted space. POP3 access is not even necessary with the way Google has setup that wonderful mail system. When I connect my laptop, whatever I've done on their mail servers is automatically synchronmized to my laptop... There's my hard copy... The installed apps such as word, excel, etc. can be easily trashed as well once online apps are a reality. Same thing with calendaring (google mail already can handle my contacts and does already, just as Yahoo already has calendar and contacts via web)
My point is, all I really need is a phone with a great web browser. PDA's as we know them today can simply be thin terminals that do everything wirelessly.
One day....
[ link to this | view in chronology ]