How Much For Your Title And Status Bar?
from the advertising:-it's-everywhere dept
By now you should realize that advertisers will try to find just about any unencumbered real estate where they can put their message if they think enough eyeballs will scan that area. So, perhaps it's no surprise that some firms have been looking for poorly "monetized" areas of your screen real estate where they can stick an ad. There's a new company, apparently, (and, honestly, if we were a bit closer to April, we might wonder if this were really an April Fool's joke) that wants to sell your browser's title and status bars to advertisers. The company positions it as an unobtrusive way of getting advertising out there -- which would make sense minus the fact that it's so unobtrusive that it's in a spot where no one ever looks. Still, if the company can actually sucker some advertisers into believing it's worth it, it could be a decent extra revenue source for some sites -- though, the CPM of $0.65 is extremely low on the payout side (advertisers are expected to cough up $1 CPM so, the ad firm is keeping 35%). Still, you have to wonder how many advertisers will pay up -- or renew after they realize how few people actually see their ad.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
No Subject Given
[ link to this | view in thread ]
How Much For Your Title And Status Bar?
[ link to this | view in thread ]
No Subject Given
[ link to this | view in thread ]
title bar
[ link to this | view in thread ]
Re: title bar
[ link to this | view in thread ]
Re: title bar
[ link to this | view in thread ]
Re: How Much For Your Title And Status Bar?
[ link to this | view in thread ]