Is Google The Secret Ingredient For Saving TV?
from the not-yet dept
Would you believe this story isn't about the Google Video offering everyone's expecting the company to announce later today? Instead it's about Robert Cringely's latest bit of speculation about Google's involvement in the TV advertising business. We had mentioned a few months ago that Google was looking to expand into TV ads, while noting that it wouldn't prove as lucrative since they couldn't apply the same efficiencies as they did to online advertising. Cringely, however, is thinking that maybe they can. He's basing it on the growing interest from cable and telcos in personalized commercials that match the TV viewer. Basically, the suggestion is that only Google is good enough to help those companies offer really personalized ads -- which might be a stretch. Cringely discusses personalizing TV ads as if it's an easy thing to do -- leaving aside the fact that there's no way for the TV to know who's really watching, and people might not be all that thrilled about their TV company knowing so much additional information about them. Still, if it ever does come to the TV providers being more reliant on Google, perhaps that explains why they're all pushing so hard against Google right now, trying to establish who has more power in any relationship. Still, if Google really is the "secret ingredient" for saving TV, it's unlikely to be because they put better commercials on the screen -- because the concept of the 30 second spot is facing some fundamental problems, if you hadn't noticed.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Puts the
[ link to this | view in thread ]
but what about newspaper
[ link to this | view in thread ]
I don't buy it
Frankly, I think the bloom is starting to come off the Google rose. Their portal page is not nearly as comprehensive as others. Gmail is nice, but it's just an enhanced webmail. I know they're the darling of the industry at the moment, but I'm not drinking the Kool Aid and assuming Google can conquer all media, not until I see more proof than Cringely's feeble prognostication.
[ link to this | view in thread ]
Google - Gemstar
[ link to this | view in thread ]