Theaters Boycott New Film Over Simultaneous DVD Release
from the you-have-got-to-be-kidding-me dept
It's really amazing how badly movie theaters are being run these days. We've already discussed to death the many, many, many reasons why people are avoiding the theaters. It's got almost everything to do with the overall experience (that includes everything from price to movie quality to overwhelming ads to theater noise to uncomfortable seats to being treated like criminals and so on and so on). These are all things that the theaters have some control over -- but they refuse to do anything about it, preferring to blame just about anything else. The latest move is especially ridiculous. Steven Soderbergh announced his plans last year to release new movies and DVDs simultaneously. Instead of looking for ways to leverage that, now that the release is happening, major movie theater chains have decided to boycott the film and they will not show it. In other words, because of their own misguided fear that it could take away from revenue, they won't even give people the choice of watching it in a theater -- instead making more people go get it on DVD. The whole point of simultaneous release is to give people a choice of where and how to watch it. The theaters should embrace this. They should recognize that going to the movies is a social experience along with the ability to watch it the film on a big screen in a theater setting. If they played up the social experience and made it more enjoyable they could attract a lot of people. In other words, make it a choice worth making. They could even do something (gasp!) creative, like offering discounts to buy the DVD right as you come out of the theater (or a combined ticket that gets you both the DVD and an in-theater screening). Imagine the additional sales from anyone who really liked the film. Instead, by refusing to show the film, these theaters are more or less admitting that they don't think they have anything special to offer movie watchers other than the movie. If they really believe that, then they deserve to go out of business. Update: Mark Cuban, who backed the Soderbergh film, rips into the theater owners and gives plenty of other examples that fit with what we said above about the theater owners not understanding what business they're in.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
No Subject Given
DVD all the way.
[ link to this | view in chronology ]
Re: No Subject Given
The main reason I still pay theatre prices is because I like seeing them on a huge screen, and because they are out much sooner.
However if they did start doing simultaneous releases out here in Australia. I would seriously think about upgrading my home theatre, then vastly expanding my dvd collection.
[ link to this | view in chronology ]
Re: No Subject Given
That REALLY sucks.
[ link to this | view in chronology ]
Boycott
Lets boycott Theaters......
How about it....
Turn about is fair play and greedy bastards can get a free sample of the new concept first.
That should make them very happy.
ROFL
[ link to this | view in chronology ]
Re: Boycott
[ link to this | view in chronology ]
Re: Boycott
[ link to this | view in chronology ]
Re: Boycott
This is my list of reasons i have stopped going to the theater. So add it to ever other reason i would just rather buy the DVD.
[ link to this | view in chronology ]
No Subject Given
The crowd is already starting to behave like movies are concerts (clapping, cheering etc....which really annoys me because it's pre-scripted, but I digress....) so this almost seems like a logical extension.
[ link to this | view in chronology ]
Re: No Subject Given
[ link to this | view in chronology ]
No Subject Given
[ link to this | view in chronology ]
Re: No Subject Given
[ link to this | view in chronology ]
Re: No Subject Given
[ link to this | view in chronology ]
No Subject Given
[ link to this | view in chronology ]
yawn
[ link to this | view in chronology ]
Boycott!
This producer should be glad that his movie is going to be boycotted. All this does for him is give him FREE ADVERTISING.
hhhmm. This smells like some kind of "effect" brought about by a famous singer..... could it be?
[ link to this | view in chronology ]
And good riddance
And good riddance.
There is no keeping people from committing suicide. If theaters want to become increasingly irrelevant as an output for movies, this is exactly the way they should behave.
The answer is, guys: let's all go and buy or rent or whatever the DVD as soon as it gets out, so that the lack of theaters' exposure won't matter a little bit in terms of overall incomes for the movie.
[ link to this | view in chronology ]
Re: Theaters Boycott New Film Over Simultaneous DV
Theater seats are a product that must be constantly re-sold, like like hotel rooms or airline tickets. The 'average' American attends a movie in the theater about 6 times each year, but under 25's go about twice the average rate and over 50's go at less than half the average rate.
As a movie buff, I want DVDs sooner. However, since I don't expect an airline to give me a free ticket when I purchase a premium ticket, why should I expect theaters to support a distribution plan that would cannablize their best customers?
[ link to this | view in chronology ]
Re: Theaters Boycott New Film Over Simultaneous DV
I think those who enjoy the theater experience (and there are tons of people out there who do) are going to go to the theater even if the DVD comes out same day. Others (and I would be one), might watch the DVD first, then decide that the movie ought to be seen on the big screen (there have been several flicks that I have seen recently that I enjoyed enough to see again, and would have gone to see in the theaters if given the opportunity).
The real problem is the movie theaters are loosing money because there aren't enough people populating those seats. A large portion of those who don't populate the seats are telling movie companies (theaters and studios) why, but they aren't listening. Instead, what they are doing is assuming that the problem lies in criminal acts (or acts that ought to be criminalized -- okay, that might be a stretch, but I wouldn't be surprised if some movie theater employee at some point thought that you should see the movie in the theater before you would be allowed to buy or rent the DVD/VHS/Beta).
Movies are going to go the way that many other in the entertainment industry have gone. And that is, instead of putting out something that I would like to see and giving me the option of paying for it, they are going to put out something that I’m not interested in, and then they are going to take the money from me.
How are they going to do that you say? Taxes! That is what many people in the classical and stage theaters do (and for the snobs out there, I’m well aware of theaters that exist solely on revenues generated in house, oh, and I do attend shows at those theaters). There isn’t enough of an audience in many places to support those kinds of endeavors, so they end up taxing the population. I can’t tell you how many times I have voted no on taxes to support “art” that I’m not interested in supporting because some organization figured that it would better my life. Heck, I can’t tell you how many times I have voted no on taxes that would support “art” that I enjoy, simply because I don’t believe in taxing an uninterested population.
Movie theaters are only going to appeal to a limited demographic, the higher the prices, the more difficult they are going to make it for people to get there (again, they need to review the economic theory of “utility”). My prediction is that they are going to follow other models that less popular forms of art have, and they are going to take our money from us.
[ link to this | view in chronology ]
Re: Theaters Boycott New Film Over Simultaneous DV
Er, that's exactly my point. OF COURSE they add plenty to the movie going experience. So why are they acting like they don't by not showing this film? If they really know it's true then they would show the film and people would still come, since it's that added value that makes it worth it.
[ link to this | view in chronology ]
Re: Theaters Boycott New Film Over Simultaneous DV
[ link to this | view in chronology ]
a good move
It might be a more effective move than you think.
[ link to this | view in chronology ]
Options
I have to wonder if the movie theaters are longing for the golden years again. There was a time when the only place to get news and entertainment was in the theater. It seems like in those days, EVERYBODY went to the theater.
Of course, since those times, technology has offered more options for receiving those same goods. Since ‘options’ were at the turning point for the plunge in theater attendance, it would make since that movie theaters want to limit our options. Of course, the net result in this case, is they completely eliminated themselves as an option - which will only serve to drive less people into their seats.
How interesting is that? I would have loved to be a fly on the wall of that committee's meeting ("Meetings! None Of Us Is As Dumb As All Of Us." {“http://www.thinkgeek.com/homeoffice/posters/5cd9/”}).
[ link to this | view in chronology ]
I'm sorry..
[ link to this | view in chronology ]
movie theatres are anarchy
[ link to this | view in chronology ]
Re: movie theatres are anarchy
[ link to this | view in chronology ]
No Subject Given
There is no reason why home viewers can't wait the 2-3 months for DVD release...get a grip!
[ link to this | view in chronology ]
Re: No Subject Given
That is entertainment. You can't get that at home. Ppl trying to keep the smell from getting in their nose out fear of it's overpowering odor.
[ link to this | view in chronology ]
Re: No Subject Given
[ link to this | view in chronology ]
Re: No Subject Given
There is no reason why home viewers can't wait the 2-3 months for DVD release...get a grip!"
The point is the fact that the theatres DO have something to offer thats Different from the DVD so they shouldn't be worried about it. But like Mike said I'm much more likely to by the movie right after seeing it than i am to get it 2-6 months down the road when i have to remember if i liked it or not.
[ link to this | view in chronology ]
Re: No Subject Given
There is no reason why home viewers can't wait the 2-3 months for DVD release...get a grip!
And what if the "big screen" has big globs of crap stuck to it from some kids that threw things A YEAR AGO? What about the seats that feel like they're broken and you're afraid the move. What about that sticky armrest? What about the volume level that's just too high for enjoyment? The 18 degree "room temperature"? Coughers? People who laugh loudly at things that aren't funny, but laugh at simple jokes that don't deserve a laugh? Why is it they can't get a simple mop and some bleach and run it along the floor every couple nights? Why does this $7 popcorn taste like.. meat? The guy in the row behind me with the loud crinkly packing of his gummy bears? The little kid who keeps asking questions because he's too young to understand the movie? That dude who keeps clearing his sinuses by sniffling something very large and wet sounding back through his head - every thirty seconds?
Why did all this cost me 10 bucks to get in the door and another 10 if I were stupid enough to buy their food?
Flair? Flair?!
That argument is stupid. They should release the DVDs first and then if people buy it and like it enough, they can wait and see it in theaters in 2-3 months! And all the while they can see the trailers for the DVD sales!
See, it's a completely arbitrary tactic at this point.
[ link to this | view in chronology ]
Cold feet
[ link to this | view in chronology ]
No Subject Given
Personally, I think there will be far more innvoation surrounding the theater experience once this happens. For example think about restaurants having release parties with themed menus and decorations. With the cost of quality video and audio reltively inexpensive and the ability to digitally stream these movies the infrastructure investment is minimal and the revenue upside tremendous.
I for one welcome the downfall of the local theater for the reasons highlighted in the main write up and in some of the prior replies.
[ link to this | view in chronology ]
And here's my .02 worth
Movie theaters were once a great place to socialize, but there are other ways to watch entertainment now. Just like the music industry that refused to embrace and capitalize on the new technology, theaters will begin to fade away, like the dinosaurs of 65 million years ago. They died because their brains were too small to adapt.
Seems like a good metaphor (or is it similie?)
[ link to this | view in chronology ]
Re: And here's my .02 worth
Movie theaters are not good places to socialize. Who has time to socialize, when you are in the dark and trying to pay attention to this movie you just paid $11 to see? Perhaps, back when the movie theater was the major source of news, attending a theater had more of a social aspect to it. But despite the fact that we call them 'moving pictures,' movies are typically presented on a stationary screen, their contents are usually invariant from one showing to the next, and the movie audience almost always play the role of passive observer to the events of a film.
Entertaiment used to be more interactive! The audience was part of the show! Plays are vibrant because they change every time you see them, because every performance is at least slightly different. For entertainment people didn't just sit in front of the drama, or comedy, or action; they watched from all around it, each person from a different perspective. Theaters were once oriented around the stage, like a sports arena is today.
We humans have got so used to seeing two-dimensional video recordings that we don't even miss the third dimension anymore. That is, we didn't, for a certain amount of time during the 20th century when movies became the most popular form of entertainment, or at least the most lucrative, in Western countries.
But that is all going to change soon (and perhaps not soon enough!) when recordings break out of the two dimensions we are used to and we will be able to watch movies from around them in an arena, and interact with them too. And then we will look back at our fussing over the popularity of this movie or that movie and consider it as shallow as the image of a movie. Recording and transferring two-dimensional images will be such a trivial feat that every three year old will have made a library of films, and probably a more profound library than most of what we have seen in the past century.
Movies don't have ideas, people have ideas, and a movie without characters who have ideas, or a movie that is all about one idea or one neat thing, is a shallow reflection of real life. Maybe when people finally get over the novelty of near-instant transmission, they will remember that what they really like are stories, not half-witted explanations masquerading as event films, which is what Hollywood usually subjects us to, and expects us to accept as stories.
[ link to this | view in chronology ]
I agree, however...
I don't go to the movies very often, but when I do there is a theater down the road here in South Jersey called the "Ritz 16." Awesome theater. They show indie and foreign films as well as blockbusters. My favorite quality? NO CHILDREN UNDER 8 YEARS OLD ALLOWED. Awesome. Don't get me wrong, kids are great, but it's nice to get away and not worry about hearing some crying kid. And because of some of the films they show, the teenage population is very minimal (unlike the Loews Megaplex across town). They have a nice coffee bar with couches, newspapers and magazines. Quite a nice experience.
[ link to this | view in chronology ]
The Theater Experience - My 2 Cents
The experience is pretty good, we have a pretty well-behaved crowd all the time, the seats are comfortable, there's enough space so nobody feels crowded, the heat stays on in the winter, although it can get cold in the summer. So, yes, I guess I'm bragging about the theater here, but the experience tends to be very good, if expensive. We don't go to all the shows, but the ones we do go to, we end up buying on DVD. If the Extended Version of the DVDs came out at the same time or maybe 1 or 2 months lates, that would be great, but it seems like we end up having to wait 3/4 of the year for the DVD to come out.
I would actually pay extra for a theater that had couches and real food.
[ link to this | view in chronology ]
DVD > Theatre
DVD offers so much more then a movie ticket could ever hope for. We all have had mother nature call during a movie, in a theatre you either hold it or miss a potential segment of the movie. DVD you push pause. Plus the replayability of DVD sells itself. I have bought DVDs just for the 'special content'.
Theatre are dead, unless they learn to adapt to the times, and promote a more enjoyable atmosphere for thier CUSTOMERS. Is it really necessary for them to charge 5 bucks for a bucket of stale popcorn? Or 3.50 for a box of candy I can get for .89 cents at the local quickie mart?
I would like to have seen the lines for StarWars EP 1, 2 or 3 if the DVD had come out the same day.
Ponder over this and get back to me.
DVD Dude
[ link to this | view in chronology ]
Porno theatres have been doing this years
[ link to this | view in chronology ]
No Subject Given
I know I have, so this would prove the point of the movie theatre is still a better experience.
[ link to this | view in chronology ]
Re: No Subject Given
[ link to this | view in chronology ]
Theaters offering unique experiences
[ link to this | view in chronology ]
BOYCOTT!!!
movie and audio labels to stop it. every year millions are brought to court to
pay huge loads of money just to compinsate for "illegally" viewing a small
movie or playing a song that might not even popularly last for a month. But
this year...2006, it will all change, a boycott of original movie and music
products (DVDS, VHS and CDs) etc will be boycotted by who ever wishes to do so
to prove to movie studios and music labels that WE are the customers and WE
make them who they are. it shall start on the 4th of July and hopefully end on
4th of August. i sure hope you participate in this (hoped to be) global event.
for more send or add this email "sandbomb_bc@hotmail.com". thank you for your
time and i hope you spread the word.
[ link to this | view in chronology ]
none
[ link to this | view in chronology ]
newest jordan shoes
[ link to this | view in chronology ]