Take That, Craig -- If You're Up Early Enough
from the put-the-coffee-on dept
Craigslist is a big thorn in newspapers' sides, hitting their bread-and-butter classifieds business. There's plenty of approaches to competing with Craigslist, whether it's acting blissfully unaware, offering your own free classifieds or even bulking up your online classified offering, but some newspapers are still struggling to figure out the best way forward. The San Francisco Chronicle thinks putting classifieds on TV is the answer -- and doing it for 30 minutes at a time three times a week, at 5:30 in the morning. It's focusing on job ads for now, making it perfect if employers are searching for the unemployed that like to watch TV really early in the morning. It's hard to slate the paper for trying to do something, and offering their ads on multiple platforms isn't a bad idea. But to think they can simply throw them on TV in whatever time slot they can pick up on the cheap and it will magically boost their business isn't wise.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Um.... Time-shifting?
[ link to this | view in thread ]
Audience Targeting, Simpsons-style
[ link to this | view in thread ]
Re: Um.... Time-shifting?
[ link to this | view in thread ]
Just wonderful
[ link to this | view in thread ]
Re: Just wonderful
[ link to this | view in thread ]
Re: Just wonderful
[ link to this | view in thread ]
No Subject Given
You build the right content and they will come.
[ link to this | view in thread ]
Two words:
Of course, IMHO.
[ link to this | view in thread ]
Of course... BTW:
of course its perfect then, thats the people its targeting, right?
==========
Get a DVR (Digital Video Recorder) my friend. Before I got one i barely ever watched TV because my shows were on too late and i had to deal with commercials. Since i got my DVR, I can watch all my favorite shows when i want and get to skip all the advertisments.
or get a TV tuner for that computer you have with a 200gig hard drive - works just the same as long as you already have the computer, its inbetween 50 and a few hundred bucks cheaper. install the tuner card, plug in your antenna or cable/satellite, install the software, and record all your late night (in my case anime) shows, without killing yourself to stay up to watch em and kill yourself again to get up in the morning.
[ link to this | view in thread ]
Torrents
[ link to this | view in thread ]
Wow
[ link to this | view in thread ]
Our SBT jobmatch system is great...
SBTjobmatch
[ link to this | view in thread ]