How Many DVRs Is Nielsen Watching?
from the numbers-please? dept
We noted last month that after years of talking about it, TV watching data from Nielsen was finally going to include a recognition that people watch TV differently when they have a DVR by including data on when people watched shows, not just whether or not they were watched. However, David Card has noticed an article claiming that this data comes from a grand total of 60 households that have DVRs and are passing along that data to Nielsen. There's a good chance it's a typo (600 seems more likely, considering the article notes plans to add 100 more per month), but it does raise some questions about the sample size Nielsen uses and whether or not it's a relevant sample.
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Nielson Dvr Watching
only 150 bones....but hey it'll pay for part of my cable.....
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Statistical significance
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Re: Nielson Dvr Watching
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Re: Statistical significance
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