AT&T Takes Its Football Ad Money And Goes Home
from the yoink! dept
The business world, and tech companies in particular, have a tenuous relationship with the press. While they rely on it to generate hype, they obivously try to control the message -- and can often react badly when publications get "off message", such as when Google refused to talk to CNet for a year. AT&T's allegedly decided to retaliate even further against the San Francisco Chronicle, yanking its $5 million annual ad spend from the paper after receiving some unfavorable (but accurate, as John Battelle notes) coverage from a columnist. It smacks not just of childish, petulant retribution, but almost of blackmail, forcing a newspaper to weigh its responsibility to it readers against a significant chunk of ad revenues. AT&T isn't talking of course, deciding to clam up rather than face the issue -- and the issues the columnist has raised. Maybe the reality's just that with all its customers only paying for half their internet connections, AT&T just can't afford to buy the ad space any more?Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
AT&T and the SF Chrommical
I had an unsatisfactory experience with American Airlines 15 years ago, and I haven't flown AA since. I don't hate them; I just have other alternatives that I prefer. I'm not about to keep throwing money at a vendor that treats me badly, nor should AT&T.
What have I missed here?
[ link to this | view in thread ]
Re: AT&T and the SF Chrommical
I'd hope not anyway. But the story seems to be that the newpaper said "Look at what ATT is doing!" And ATT replied by revoking its contribution to the budget.
It's not that cut & dry I'm sure, but it does lean towards extortion by stating -- in a veiled manner at least -- don't report bad things about us or you won't eat this month.
[ link to this | view in thread ]
Re: AT&T and the SF Chrommical
AT&T is free to spend its advertising budget any way they see fit, whether the bad press is true or not (and it may be). You can't be asserting that they're obligated to continue advertising at the Chronicle, no matter what? You may disagree with AT&T over this issue -- so go elsewhere. But don't try and tell a company how they must spend their advertising budget. Right or wrong, it's their money.
[ link to this | view in thread ]
I'd do it too...
[ link to this | view in thread ]
Re: AT&T and the SF Chrommical
I don't think Mathew was trying to flame you bobdog, just making a point, albeit in a less than obvious way.
Anyhow, bobdog, you're right, I don't see anything wrong with it. I do see the general, and correct, assertion that news articles are supposed to report the news, but that in no way obligates advertisers to like the news presented. In a way, advertising is a form of "support" for the entity being paid to advertise. There is clearly a historical precedent for advertisers choosing to support institutions that give them a favorable light, or are inline with their corporate image (Gatorade advertising heavily at sporting events is an example). Let's say that a corporation, Gatorade, puts down a chunk of money to advertise during a football game, and one of the announcers says how horrible Gatorade tastes, I would expect that Gatorade would pull it's ad money the next day because their product is no longer being seen in a positive light and why would they continue to support an institution that is doing that?
In the end, freedom of the press, yes, but always remember that freedom isn't free and some stories may end up loosing ad revenue.
[ link to this | view in thread ]
Re: AT&T and the SF Chrommical
[ link to this | view in thread ]
ATT
[ link to this | view in thread ]
the problem with add supported services
This game of dominance and influence over what the media has to say happens everyday and all around us. I don't think we should be suprised to hear that AT&T is playing game. The question becomes, as concerned citizens, how do we make the media less biased? How de we decrease the influence of ad revenues?
[ link to this | view in thread ]
Re: the problem with add supported services
[ link to this | view in thread ]
Re: the problem with add supported services
[ link to this | view in thread ]
The Point
[ link to this | view in thread ]
Re: AT&T and the SF Chrommical
The "its their money" argument does not negate the fact that we as a society do put moral restrictions on what it is possible to buy and sell. Prostituition or drugs for example. What would you think of a purchaser of kiddie porn who said it was "his money"?
Now I'm not saying that this is the equivalent of kiddie porn, merely making the argument that restrictions on what can be bought and sold is good thing sometimes. Please take this argument in that context.
[ link to this | view in thread ]
Re: AT&T and the SF Chrommical
In this case, the newspaper is not underperforming. It is doing what news newsmedia is supposed to do: publish unbiased (by advertiser or politically) news and editorial. AT&T is attempting to compromise that sacred American institution.
That is not "better performance".
Also, this has nothing to do with natural selection. Economic darwinism, maybe.
[ link to this | view in thread ]
Re: The Point
[ link to this | view in thread ]
Please fix the ampersand
[ link to this | view in thread ]
Re: AT&T and the SF Chrommical
[ link to this | view in thread ]
This is absurd
This is more the fault of SFC than AT&T. Not because AT&T is acting childishly, but because SFC allowed themselves to become so dependent upon AT&T's individual ad revenue.
[ link to this | view in thread ]
Re: AT&T and the SF Chrommical
That AT&T is advertising in a news paper that is "supposed" to be unbiased. AT&T makes news that is unfavorable and when its reported pulls its ads. Given the obvious perception that a prerequisite to having an AT&T ad revenue is biased, preferential treatment and censorship. How can any news organization accept AT&T advertisements without looking corrupt and the truthfulness of their news reporting being in question?
What's next? Will AT&T pull ads if favorable reports about SBC or Bell South is run?
AT&T has compromised their own integrity and that of any news organization that will except their advertising dollars.
[ link to this | view in thread ]
Nothing wrong
However, we as consumers may no like the preceived impropriety and are also free to choose who we give out money to. If we want an unbiased meda, then we should media outlets that are trying to be unbiased. We should also not support corporations which are trying to influence our sources of information. It's America. Everyone is free to make their own choices. The power ultimately lies with us to to hold people, government, and businesses accountable for their actions.
[ link to this | view in thread ]
Good for ATT
Also, since when is the SF Comical "objective" about anything anyway? They have their own agenda by printing slanderous filth that the people of San Franfreako will buy. If you think they are somehow "responsible journalists" just reporting the news then you are a retard.
[ link to this | view in thread ]
Hmmm
[ link to this | view in thread ]
Re: Good for ATT
That said, you are giving both ATT and SFC the justification for continuing this kind of shady behavior. ATT likes your argument because it means 'there is no such thing as blackmail', and SFC because if they give in and start sucking up to ATT, they can just say 'well, we can't afford not to!'
So pick what you want: honest, fair reporting without outside influences of any kind, or a paper that takes whatever kind of slant the advertisers require. You can't have it both ways.
[ link to this | view in thread ]
Newspaper
[ link to this | view in thread ]