UK Users Find 3G Complicated And Pointless
A survey in the UK has found that consumers think 3G services are too hard to use and uncompelling. 79 percent of people find that mobile phone services are complicated and hard to configure, up 8 points from a similar survey a year ago, while three-fourths of people with 3G phones rarely use 3G services. While perhaps the high percentages are a little surprising, the sentiment isn't. Since it launched a few years ago, mobile operators have failed to really make a case with consumers for 3G, whether it's been because of marketing failures or the long-running inability (or unwillingness) to improve usability.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: 3g
