Forget Plain Old Video; Instant Messaging Is The New Media Canvas

from the interesting-ideas dept

There have been so many stories about the big internet companies pushing video style content, it seemed natural that an announcement from AOL concerning how Ashton Kutcher's production company would produce online content would focus on video for the web -- meaning yet another boring attempt to move broadcast video online. However, it sounds like the folks at Katalyst Films may have something much more interesting up their sleeves -- at least we hope so. First, they're not really explaining what they're going to do, but say that want to offer something that fits into the communities online -- noting the participatory nature of those communities. Specifically, they note both instant messaging and blogging as areas the new content is likely to tie into. On instant messaging: "We loved the idea that inside of AOL and AIM (instant messaging), users can participate more directly with friends in these built-in communities. We want people to stop, stare and share." Someone else at the company chimes in with this: "The interactive nature of instant messaging, blogging and social networking will provide a greater palette in which to work." While it obviously could flop, it's nice to see content creators begin to take notice that the audience online is more likely to want to participate in some manner. Hopefully the new content really embraces communications, rather than simply tries to jump on the "social" bandwagon by producing video content that's easily shared.
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  • identicon
    Anonymous Coward, 14 Feb 2006 @ 4:25am

    Action

    Hey bob, did you see that postion that I had my wife in on that video? It is called the upside down cowgirl position.

    link to this | view in chronology ]

  • identicon
    ZOMG CENSORED, 14 Feb 2006 @ 6:35am

    Austin Kutcher?

    I'm not sure, but I think you mean Ashton Kutcher...

    link to this | view in chronology ]

    • identicon
      Anonymous Coward, 14 Feb 2006 @ 8:59am

      Re: Austin Kutcher?

      i like austin kutcher better.. who cares about the guy.. he could of said the dumb ass from punked, and we would know who he was talking about.

      link to this | view in chronology ]

    • icon
      Mike (profile), 14 Feb 2006 @ 11:29am

      Re: Austin Kutcher?

      I'm not sure, but I think you mean Ashton Kutcher...

      Ah. Whoops. Fixed. Thanks.

      link to this | view in chronology ]

  • identicon
    Bryan, 14 Feb 2006 @ 1:31pm

    No Subject Given

    This article is so stupid compared to some of the other things on here

    link to this | view in chronology ]

    • icon
      Mike (profile), 14 Feb 2006 @ 2:46pm

      Re: No Subject Given

      This article is so stupid compared to some of the other things on here

      We're all for constructive criticism around here, but just calling something stupid doesn't give us much to work with...

      link to this | view in chronology ]


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