GM Slow To React... Or Right On Schedule With Create-Your-Own Ad Controversy?
from the GM-gets-the-second-bounce-as-well dept
News.com has an article suggesting that GM somehow screwed up with its online create-your-own ad program that allowed tons of anti-GM ads to be created and passed around online. The article uses the headline that GM was somehow "slow to react" and then quotes all sorts of horrified marketing experts who can't believe GM didn't plan ahead for this and filter all the ads. Except... if you read the quotes from GM, it seems that the story may be quite different. They say that they won't block the negative ads, and that they recognize there are differences of opinion and not everyone agrees with where GM stands. They have started screening for "offensive" content, which makes sense. However, it seems like perhaps GM understood what would happen a lot more than the so-called "experts" in the article give them credit for. In this day, anyone opening up such a contest has to know that it'll be used for "anti" ads. It's happened so often that they must have expected it. In fact, by then being open about it, GM is getting even more mileage from this campaign, and making it appear that they are more open to listening to those who disagree with them. Rather than reflecting negatively on GM, as the experts (and the reporters) would have you believe, GM actually comes out of it looking pretty good. So, it's questionable as to whether or not GM was "slow to react" or if they are simply doing everything according to plan.
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Unfortuantely they are censoring non-offensive sub
Either you guys are wrong or Chevy considers criticism of their urban assualt vehicle's wasteful ways "offensive."
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you're right Mike
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Lucky vs Smart
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making Lemonaide
The 'positive' ad they will cherry-pick for free is worth the negative ads being passed about in the group that, mostlikey, was not going to buy the product anyway.
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GM Allowing Negative Ads
Enabling open dialogue is a key to democracy and survival of companies who want to thrive in it.
There are obvious examples in tech and I see this as a very positive trend.
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A new addage
I mean seriously they'll spend millions, maybe even billions on advertising their product.
What is being done to fix the problems Glbally that their products are creating at a very hightened speed?
This:
"Either you guys are wrong or Chevy considers criticism of their urban assualt vehicle's wasteful ways "offensive."
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Re: A new addage
Having more E85 compatible vehicles on the road than any other company?
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GM thick-skinned, like Tahoe drivers
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Maybe GM will take a hint...
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Do we really care?
Are we really interested in saving money and the environment, or do we want to leave that to someone else while we take the V-8 option pack?
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How many car ads push good gas mileage as a sellin
But it is a Toyoda
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Arrogance, Ego, Ignorance
will. There's little man can do, except, perhaps,
advance or retard the inevitable.
That said. I despise wastefulness. Economy of
action is a virtue. However if a person wants to
spend /their/ money on an SUV- let them. It will
look lovely up on blocks in their front yard when
the price of gasoline is too dear.
If the Spectrum had been a smashing success,
GM would have tooled up for economy vehicles
and turning them out like popcorn. They're in
business to make money, not save the world.
That's your job. I mean if you're not driving some
minimalist three-cylinder automobile you're a bit of
a hypocrite in my opinion.
GM has made some mistakes and had some
successes. Let the empty headed echo chambers
say what they will.
The down side of being big is it takes a long time
to change direction when required. I hope GM can
develop a big, safe, fuel-efficient, vehicle in time to
stay afloat. So many people depend on GM for
their livelihood. For them to fold would be disastrous.
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