Economists Studying The Human Brain

from the still-trying-to-figure-us-out dept

Economists used to operate under the assumption that, for the most part, people behave rationally. Eventually, they started realizing that their theoretical models of human behavior didn't translate very well into the real world. Behavioral economics, the study of how people act in real world situations, was born. But this has problems too; for one thing, people sometimes change their behavior when they know they're being studied. So now it's time to go beyond behavioral economics, to neuro-economics. Now instead of speculating about how humans might behave, economists are looking under the hood, using medical technology to monitor how the human brain reacts when making economic decisions. Turns out that the human brain is wired completely wrong when it comes to assessing risk and reward, and it makes people perform poorly in areas like investing. On the other hand, the brain does use resources in an efficient decentralized manner, with different sections specializing in different kinds of decision-making, sort of like Sony's upcoming nine-core chip dubbed The Cell. Of course, it remains to be seen whether any of this research will make economics a more useful discipline, or whether it's just more fodder for papers that nobody reads. Most likely, it will simply spawn a few niche hedge funds.
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  1. identicon
    Comp. Eng., 20 Apr 2006 @ 12:35pm

    Cell

    Uh, Cell's not quite 9-core.

    For one, each Cell will have one SPE disabled, to improve yields.

    For two, the SPE's aren't quite cores, per se, but they sort of are...they fall into a grey area.

    Oh, and IIRC, Cell is supposed to be able to support multiple configurations. The version that has "8 cores" with one SPE disabled is the one which will be used in the Sony PS3.

    Finally, it's not Sony's chip. It's Sony, Toshiba, and IBM.

    But I'm just picking nits.

    link to this | view in thread ]

  2. identicon
    Bryan, 20 Apr 2006 @ 1:04pm

    yeah dont do that .

    link to this | view in thread ]

  3. identicon
    anonymous coward, 20 Apr 2006 @ 1:28pm

    neuroeconomics is so April 19th. I've already started researching quantum economics and a fellow researcher has a paper in progress on pico-economics. Try to keep up!

    link to this | view in thread ]

  4. identicon
    Joe Smith, 20 Apr 2006 @ 3:46pm

    Re: Cell

    For one, each Cell will have one SPE disabled, to improve yields

    So that means they are manufacturing chips with nine cores laid out but the defect rate is so high that they can only count on eight working on most chips. Talk about making a virtue out of necessity. It will be interesting to see if they announce products with 7, 6 or five functioning cores.

    link to this | view in thread ]

  5. identicon
    Anonymous Coward, 21 Apr 2006 @ 6:33am

    Oh Wow

    These people are brave. Trying to understand two completely irrational fields at once:

    The Human Brain AND The Economy

    I am humbled

    link to this | view in thread ]

  6. identicon
    kira, 26 Apr 2006 @ 2:50pm

    human brain

    i really need a photo of the human brain so if you can send me one. OH and i really like your site......


    and my friend is really hot so if you are a boy my
    friend is wiating....



    OH, IF YOU EVER GO NEER HER I WILL CALL THE COPS...


    Bey for now!

    link to this | view in thread ]


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