Apple Threatens Site For Highlighting A Product Flaw

from the shouldn't-they-want-people-to-do-this? dept

Several months ago, a member of the message board Something Awful posted a pictorial on how to tweak a Macbook Pro so that it was less likely to overheat. Now Apple has sent a letter demanding that one of the pictures be taken down because it is a copyrighted image. What's concerning the company, most likely, is not that the copyright was violated, but that the image is evidence that some poor manufacturing resulted in overheating. But wouldn't they have been better admitting that there was a manufacturing problem and publicizing the fix? Now, because they've resorted to legal measures, the images are everywhere and they look like bullies who are unconcerned about product quality. Furthermore, by now they should know that trying to keep suppress a photo online is always a losing battle.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Hairball, 4 May 2006 @ 1:57pm

    Mac hardware = t3h sux!

    I work in IT doing lab machine repairs on campus. And the common saying around the shop is that ' only 10% of the machines that come in are Mac. But they are 90% of the work '. Every time something goes wrong with a Mac, it goes right back to apple. I really get sick of of Proprietary Apple BS. Great. Your machines look cooler than everyone elses'. Can you make them user servicable now? kthxbye

    link to this | view in thread ]

  2. identicon
    Anonymous Coward, 4 May 2006 @ 1:58pm

    Looks like Apple got to Posts #1 and #2 before I could read them

    link to this | view in thread ]

  3. identicon
    Joe Dirt, 4 May 2006 @ 1:58pm

    Boo

    Comeon Joe, you can give us better news then that

    link to this | view in thread ]

  4. identicon
    DanD, 4 May 2006 @ 2:12pm

    Does anyone care?

    link to this | view in thread ]

  5. identicon
    Anonymous Coward, 4 May 2006 @ 2:18pm

    4pp13 15 teh 5uX0r!

    link to this | view in thread ]

  6. identicon
    Jerslan, 4 May 2006 @ 2:44pm

    What copyright?

    If the picture was taken by the poster (or by someone who gave him permission to use it) then no copyright has been violated. Once Apple sells you the Laptop you are pretty much free to do what you want with it, including take pictures of it and post it on your (or some other) site.

    If the photo was a promotional photo of Apple's and they have terms of use listed for it, then they have a case and have every right to ask that it be taken down.

    link to this | view in thread ]

  7. identicon
    Nobody, 4 May 2006 @ 3:37pm

    Re: Mac hardware = t3h sux!

    So you would rather have generic hardware and an not-so-stable OS like Windows?

    link to this | view in thread ]

  8. identicon
    Chris, 4 May 2006 @ 3:39pm

    Hooray

    For the Streisand effect!

    link to this | view in thread ]

  9. identicon
    Robbo, 4 May 2006 @ 4:03pm

    Apple Grease ?

    Theres the problem, Apple Grease would cook at that temperature, and while it might smell nice I suspect it would lose its heat conductivity properties.

    Pear Grease might be better.

    Personally I'd go for heatsink compound.

    link to this | view in thread ]

  10. identicon
    Anonymous Coward, 4 May 2006 @ 4:04pm

    you know, you can have "generic" hardware on a computer that you made yourself and know will work and still have macOSX on it, people have done it before. Sorry if you're too elitest in your choice of computer than to think that other people would perfer something they can actually work on and fix themselves instead of stuff that requires 5 days of waiting time without a computer to fix.

    Apple should either make its hardware easier for users to tweak or get out of the business. Putting Windows on your computers will not get you more customers, it just shows that you want the easier fix. People want a PC that they can do anything with, not something that a company puts rules and restrictions on because they "own the rights". Sell them the whole damn thing.

    link to this | view in thread ]

  11. identicon
    Average Joe, 4 May 2006 @ 4:13pm

    In my opinion, they should ditch the user friendly yey useless OS X, and get a real operating system running windows os ok for now, but I would prefer the looks of OS X and the features and stability of SUSE 10... Apple really needs to make their PCS sustomizable, thay way, they will get a big share of the market fair and square. They also have a lot to learn from Google, who so far has refused to be evil like MS, yahoo(sometimes), and others and is now the coolers serach engine/email service/page editor/calengdar/ whatever site on hte web!

    link to this | view in thread ]

  12. identicon
    Anonymous Coward, 4 May 2006 @ 4:16pm

    Why does the photo appear to show the user adding grease?

    link to this | view in thread ]

  13. identicon
    Anonymous Coward, 4 May 2006 @ 4:16pm

    Re:

    if, for example, you were to post ms code and show how it's wrong and everything like that, do you think their reaction would be any different? doubt it. it's not just apple. ms doesn't often sell hardware, so they arent concerned too much about it.

    link to this | view in thread ]

  14. identicon
    Anonymous Coward, 4 May 2006 @ 4:19pm

    There was a recent incident with enabling Front Row where someone was "contacted by Apple" took down his patch, but then later deduced the contact was a hoax.

    link to this | view in thread ]

  15. identicon
    Jimmy the wonder squid, 4 May 2006 @ 4:28pm

    Re:

    Actually, Mr or Ms Coward, the majority of end users don't care whether they can tweak, tune, or mod. Nor do they care whether it has windows or osx.

    (Also, please note that when I say majority of end users, I mean the majority of computer customers, not the small minority of elitists like you and I who know how, and aren't afraid, to crack open their case and fix what is wrong.)

    These people, the customers, want a product that when they turn it on, it just works. They do want a computer they can do anything with, they just don't care how it does it.

    Whether we like it or not, Apple is tremendously successful at computers for the masses that are reliable, and the PC is a long, long way from their level of one touch computing.

    link to this | view in thread ]

  16. identicon
    Ben, 4 May 2006 @ 4:47pm

    Re: Re: Mac hardware = t3h sux!

    Yes

    link to this | view in thread ]

  17. identicon
    |333173|3|_||3, 4 May 2006 @ 4:57pm

    Re:

    Where on Earth did you learn to type? I can accept a few typos as much as anyone can, and on the internet atrocious spelling is de riguer but your post takes the prize for apalling spelling.

    link to this | view in thread ]

  18. identicon
    Anonymous Coward, 4 May 2006 @ 5:02pm

    Re: Re:

    Appalling, not apalling. Must be one of those acceptable typos.

    link to this | view in thread ]

  19. identicon
    DittoBox, 4 May 2006 @ 5:02pm

    Re: Re: Mac hardware = t3h sux!

    Who says I need an insecure os? Linux, *BSD, Solaris, among others?

    How are they insecure?

    link to this | view in thread ]

  20. identicon
    Anonymous Coward, 4 May 2006 @ 5:28pm

    Re: Re: LMFAO

    You darn well know that when a person brings up someone's spelling it's that they're out of arguments. But when that same person can't spell, it just takes the cake ROFL !

    link to this | view in thread ]

  21. identicon
    adrenaline, 4 May 2006 @ 5:36pm

    Re: Re: Re: Mac hardware = t3h sux!

    This is how they're insecure:
    http://www.eweek.com/article2/0,1895,1956652,00.asp?kc=ewnws050306dtx1k0000599

    A missing () did it...

    link to this | view in thread ]

  22. identicon
    Anonymous Coward, 4 May 2006 @ 6:09pm

    How much do you think Macs are different now?

    I mean, this used to be a valid argument, that Macs had only good quality hardware, which resulted in good stability.

    But, this can't be said anymore.

    CPU = same as PC
    Chipsets = same as PC
    video card = same as PC
    hard drive = same as PC
    optical drive = same as PC
    IO chipset = same as PC.
    RAM = same as PC.
    LCD = same as PC (actually, most other PC notebooks use better screens with higher resolutions).

    The only difference of a MacBook compared to ANY Intel Duo Core PC is that the MacBooks use EFI BIOS.

    Where I do give Apple some credit is in their ability to package these components into their timy form factors. But, I mean, this doesn't mean their components are any more superior to PC's, just placed differently.

    However, even with their small form factor designs, the new MacBooks still get way too hot for my tastes even though they are using a CPU that dissipates far less heat then the G4's. The case is basically a big heatsink, and I find it really poor design that the keyboard gets almost too hot to touch in the area you know the CPU is under.

    Apple should sacrifice a little bit of form for better function. Even if their MacBook was 1/4" thicker just to put a little more heatpipes or larger fan would make more sense.

    I am typing this on my Acer PC with never gets so hot that you can't touch it or it becomes uncomfortable.

    link to this | view in thread ]

  23. identicon
    Ice Czar, 4 May 2006 @ 6:15pm

    ***Privileged/Confidential***
    --Not for Posting or Redistribution--

    Via Email

    May 2, 2006

    Re: Infringement of Apple's Intellectual Property Rights [email]webmaster@somethingawful.com[/email]

    Dear WebMaster:

    Apple Computer, Inc. ("Apple") recently noticed that Apple's copyrighted material is available for download at your website [url]http://somethingawful.com[/url]. Specifically, there is a link to Apple's Service Source manual for the MacBook Pro in the discussion thread at [url]http://forums.somethingawful.com/sh...readid=1864582[/url].

    The Service Source manual for the MacBook Pro is Apple's intellectual property and is protected by U.S. copyright law. Linking to the manual on your website is an infringement of Apple's copyrights. We therefore must insist that you immediately take all necessary steps to remove the Service Source manual and any other Apple copyrighted material from your site and to prevent further unauthorized use or distribution of Apple intellectual property.

    Apple reserves its right to contact your Internet Service Provider in the event you do not comply with these demands.

    The foregoing is not intended to be a complete statement of the facts, and shall not constitute a waiver of any of Apple’s rights or remedies, all of which are expressly reserved.

    We would appreciate a reply by email to [email]copyrightagent@apple.com[/email] that you have complied, and we anticipate and appreciate your immediate cooperation.

    Sincerely,


    Sue Carroll
    Apple Legal


    copyrightagent@apple.com

    This transmission may be privileged and may contain confidential information intended only for the person(s) named above. Any other distribution, re-transmission, copying or disclosure is strictly prohibited. If you have received this transmission in error, please notify me immediately by telephone or return e-mail, and delete this file/message from your system.
    >>>>>>>>>>>>>>>>>>>>>>> ;>>>>>>>>>>>>

    CC my email:

    Dear Ms Carroll

    You seem confused,

    1. A Confidentiality Agreement requires, well, an agreement entered into by both parties.

    2. If you host something on a website and fail to either encrypt it or place password access to it, deep linking is fair game.

    3. Holding a copyright does not preclude fair use rights especially in direct relationship to an "issue" and subsequent "news"

    4. Pressuring an ISP and invoking DMCA protections over a matter such as this, is not only an abuse of the provisions but will ensure this issue will quickly be hosted and rehashed ad nauseam outside their jurisdiction.

    Thank you for pumping more air into this, it was a slow news day.

    Ive personally exercised my rights under fair use to make a copy of the material in the event anyone ever forgets this issue.

    Ice Czar

    >>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>

    on the contrary they need to be slapped and hard
    this is not protected content, that is not what copyrights are for
    this is baldfaced bully tactics and they not only need to be called on them but made an example of.
    They have absolutely no legal rights to protect the image now that it is directly tied into the context of this news issue
    nor do they have the right to threaten a third party to suppress the issue.

    link to this | view in thread ]

  24. identicon
    Nobody, 4 May 2006 @ 6:52pm

    Re:

    One of the reasons why Apple uses specific hardware is so that Mac OS is more stable. I'm not saying there isn't downsides to this, but if you want a stable Mac, then suck it up. And no, I don't conside Windows stable if I have managed to get a blue screen of death 5 times and ended up having to reformat my HD because Windows won't let me login (safe mode or not).

    link to this | view in thread ]

  25. identicon
    Anonymous Coward, 4 May 2006 @ 7:19pm

    This page has nothing to do with ipod, braincrash. go find another page a different shade of white to spam.
    The guy that commented about the hardware saying 'just paced differently'; you really have no clue what you are talking about or what goes into designing digital boards with the capabilities and tollerances these do. Educate yourself a few years in electeonics and micros then say sorry.

    Hardware issues with the Macs these days are now down to the custom built way they are made. There is no modular slot in, slap on plug in way like regular ATXx's. And being of custom design it is hard to train to repair them or even troubleshoot them unless u have at least a little electronics nounce.
    In my experience far less than 3% of all machines im asked to look at are Macs, and thats not through lack of them. Kids/students love em, even old folk like the 1 button not complicated approach. So theres plenty out there, they just dont break, and when they do, its severe, sent back and replaced. PCs, you just buy a new bit to replace the one that broke. pretty much what they do with the mac, only you dont get to buy the bit. That in my opinion is the only part of Apple that needs changing. People like playing with new parts, fitting them etc. well i do :p

    p.s. Mr. S Mcgee: seek help.

    link to this | view in thread ]

  26. identicon
    yossi, 4 May 2006 @ 9:18pm

    Re: How much do you think Macs are different now?

    go to folklore.org and find the story about steve and some traces on the mb that 'didnt look good', even though they worked better.

    link to this | view in thread ]

  27. identicon
    Daniel, 4 May 2006 @ 9:25pm

    Re: Re: Re: Re: Mac hardware = t3h sux!

    You know that Mac OS X ships with X too right ?

    link to this | view in thread ]

  28. identicon
    Anonymous Coward, 4 May 2006 @ 9:34pm

    Re: Re: Re: Re: Mac hardware = t3h sux!

    OOOH! AND i forgot ... BSD's version of X DOESNT hv this bug because it was 'fixed' - without them noticing - with their usual code cleaning.

    And no ... OS X doesnt use the same X BSD uses ...

    link to this | view in thread ]

  29. identicon
    Jeff, 5 May 2006 @ 5:31am

    The origin of the picture

    If its the picture I'm thinking about, its actually from a service manual. Therefore, Apple CAN claim copyright infringement. I love Apple computers. I've got a PowerMac G5, an iBook, two iPods, and a 17" MacBook Pro on the way. But their legal team is a bunch of assholes.

    The picture shows someone applying thermal grease to a cpu. But in the picture, it looks like a huge amount of thermal grease is being applied when in fact, very little should be applied.

    Several people have opened their MacBooks and seen a lot more thermal grease on the chips than what is usually recommended. Its definitely a manufacturing quality issue and one that Apple will eventually own up to. Just like usual, they deny it for 6 months, then finally announce a program to fix the issues.

    link to this | view in thread ]

  30. identicon
    JR, 5 May 2006 @ 5:34am

    Clueless

    I laugh everytime I read the argument that people want a PC because they can build it themselves and customize it. You guys live in your own small little fantasy world. The vast overwelming majority of people who buy PCs, do so because they are brainless idiots listening to the blueshirts at the mall. When they get it home, they don't have a clue how open the case let alone customize it. If something happens to it, what do you think they are going to do? Bring it right back to the blueshirts. Nobody cares to customize/build their own PC except the 0.001% of the socially challenged attention starved people out there. Get a life.

    link to this | view in thread ]

  31. identicon
    Anonymous Coward, 5 May 2006 @ 8:41am

    No need to customize a Mac, Macs are way better then PC's with Windows, I built my own PC, and I also baught a Mac.. Mac gets my vote, hands down

    link to this | view in thread ]

  32. identicon
    jszpila, 5 May 2006 @ 8:45am

    Re: Clueless

    Insulting people on the internet is always indicative of an extremely active social life.

    Whether or not people actually *do* customize there machines is one thing, but it's nice ot have the *ability* to do it without scouring the earth in search of parts. It's the principle of the thing.

    From having to upgrade/fix my fiancee's Mac a few times, I've learned the hard way that doing so is not a fun or easy task. Granted this is mainly on older hardware but I don't like having my ability to fix a machine dictated by Jobs or Wozniak's whimsy.

    link to this | view in thread ]

  33. identicon
    Anonymous Coward, 5 May 2006 @ 2:46pm

    Fair-Use

    the copyright protection does NOT preclude fair use in this issue, its a published service manual. It directly illustrates a proceedure impacting on the issue. The work is not reproduced in whole and being redistributed.


    http://www.law.cornell.edu/uscode/html/uscode17/usc_sec_17_00000102----000-.html

    In no case does copyright protection for an original work of authorship extend to any idea, procedure, process, system, method of operation, concept, principle, or discovery, regardless of the form in which it is described, explained, illustrated, or embodied in such work.

    as soon as you start putting that photo on shirts and its not related to a news item THEN its protected

    not till then

    link to this | view in thread ]

  34. identicon
    Mike, 8 May 2006 @ 4:31pm

    Re: Re: Mac hardware = t3h sux!

    Yes!

    link to this | view in thread ]

  35. identicon
    John, 8 May 2006 @ 4:36pm

    Apple Security?

    McAfee doesn't Apple OS X is so secure.

    http://savemybutt.com/blog

    "McAfee bites into Apple security"

    link to this | view in thread ]

  36. identicon
    kredyt bank, 23 Jan 2009 @ 12:13am

    Nice write up

    link to this | view in thread ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.