TV Commercials On A Blog... Done Right?
from the make-'em-viral dept
One of the drums we've been banging on for a long time is that since the captive audience is dying when it comes to things like TV commercials, advertisers need to recognize that ads are content too. Once you realize that, you no longer need to worry about things like TiVo or other distractions taking away from commercial -- you just have to figure out how to make the commercials good and entertaining, so that people not only seek them out, but get others to go looking at them as well. It looks like ad firm JWT is taking the plunge, buying up all the ad inventory on the Huffington Post, where they'll be putting a bunch of their more entertaining TV commercials. However, to push the viral nature, each commercial will get its own page, where people will be encouraged to pass around the URLs to get more people to view the commercials. It's an interesting strategy that probably will depend on the quality and entertainment value of the commercials themselves. However, it is good to see at least some people recognizing that even if the captive audience is going away, that doesn't mean the concept of a commercial needs to go away. It's not about being intrusive, but about getting people to seek out the ads directly.
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Wow...
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Makes sense
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Re: Makes sense
Who dosent remember the honda commercial where they used the parts from the cars to make a rube goldberg type machine? I know I sent that to all my friends who were watching it over and over just like I was...
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nice
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To design videos or music specifically for an Internet audience seems like another enhancement to the connectivity goals between the end-viewer and the designers/promoters/owners. And as with any piece of art, (including a web site) the advertisements published via the Internet will sink or swim on their own merits as mentioned above. If people find value in the advertisement/commercial, the URL directing others to the content will circulate via e-mails and other various means.
What this does is hopefully create a more competitive environment for artists to compete within, which is a direct benefit to both their clients AND the audience their clients are trying to reach.
Which, by the way, did the first poster ever come back with his Diet Pepsi or should I send over one of the Diet Coke's in front of me? ;>) (just curious)
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Change
1) Give me a free big screen HD TV with Surround sound that has the device
2) Let me keep my old tv so I can sell the free one on Ebay
3) Not make commercials that suck, (pretty much every commercial on the WB)
4) Make it worth my while to watch the commercial (give me a discount if I saw the commercial or something
Really if they want that device they would have to start giving away TVs sorta like google gives away email capacity so you can read their ads.
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quality
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Very important (for me) A question
I need to submit a paper (university) analyzing the potential income channels for such platforms (business model/analysis). Subscriptions average cost, what's the minimum traffic to start and sell ad's, etc’/other alternatives?
Please advice
4general.research@gmail.com
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Re: Very important (for me) A question
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Showcase your best commercials, get a few writeups and let the viral craze do the rest - IF they're good enough.
It is nice to see an ad firm realize we all hate commercials, but if they ENTERTAIN us, it becomes more than a commercial...
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Con-tent?
Remember- you can't spell "content" without using the word "con"...think and you will succeed!
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I like this idea - but some advertisers seem to ha
Why would an advertiser want to stop the proliferation of their ad content? I don't get it...
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remember..
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Look at the Folgers Commercial!
http://www.boardsmag.com/screeningroom/commercials/2971/
I'd love to know what the bandwidth of people sharing that ad has been in the last couple of days.
Wim.
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Here's a TV Commercial blog
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Funny commercial
http://www.jumpcut.com/view?id=79EA4040802C11DB8702266C9A2E700D
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selling tv commercial ideals
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