With Profits Like These, Most Advertisers Don't Seem Worried About Clickfraud
from the so-they-say dept
Last year, a bunch of advertisers sued Google, claiming that the company didn't take the issue of clickfraud seriously enough -- costing them money. Of course, if clickfraud was really that big a problem, then you would think they'd start taking their business elsewhere. Earlier this year, Google settled the lawsuit, tossing some pocket change to the complaining advertisers. Not surprisingly, many felt it wasn't enough and sued to block the settlement. However, as part of the deal, an independent study was commissioned to look into the issue -- and that study has now said Google is doing a pretty good job in controlling clickfraud. This, obviously, won't make the advertisers happy -- but it seems reasonable. Still, what may be most interesting is that this is the first time that we can remember that Google actually opened up at all to an outside party about how they handle the issue. Google likes to claim that it needs to remain secretive to protect its methods -- but that's the traditional "security by obscurity" method that you'd think the folks at Google knew better than to rely on. On the other side of the fence, it's important for Google to keep the trust of its advertisers. Obviously, this report helps somewhat, but it only came out because it was forced on the company. You would think they would have been a lot more proactive in offering up an independent analysis that advertisers' dollars were being put to good use. However, perhaps when your revenue and profits just keep going up, it just doesn't matter -- which also suggests that plenty of advertisers don't seem to be all that worried about clickfraud.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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fat dumb and happy
oh yea.. first post.
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Bid bid bid
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google monopoly
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I'm not saying your a dope, but clearly some English teacher didn't do their job somewhere along the line.
I shouldn't have to click to find out the meaning of "clickfraud".
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Re:
I'm not saying your a dope, but clearly some English teacher didn't do their job somewhere along the line.
I shouldn't have to click to find out the meaning of "clickfraud".
Dude, i'm not saying you're a dope.. (although i am conviced) but how many meanings can you think of the word 'clickfraud' in an article about online advertising? ..Clearly some English teacher didn't do their job somewhere along the line..
Besides that: if you're too lazy to click, don't surf the web
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Not My Money
I did in impromptu survey of my coworkers (7 of them) and none admitted to clicking on any either. Makes me wonder where these people are, and what they do...
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Do an experiment.. Bid on the word "home" on adsense, and any variation of "home" that pops up..
you'll pay a fortune, but just look at how many clicks you get.
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Companies are STOOPID!
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Companies are STOOPID!
This is a sign that these advertisers need new marketing departments all-together.
"Shit! why are we losing money? It must be the messenger! let's kill the messenger for delivering our message!"
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Re: Not My Money
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True...
The whole idea of online advertising is to trick the viewer unless they are actually looking for said product.
Advertising is deceitful by nature, the whole purpose is to evoke a need in the subject (who they like to refer as customers). There's an entire science devoted to such nonsense.
Anyway, people who click are generally duped into doing so. I have yet, myself included, to find people who actually click on ads intentionally.
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My 2.
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Has TECHDIRT jumped the shark?
Your "corporate intelligence" is weak and fluffed.
Mike,
I'm dropping you from my RSS feeds.
I'll have to tell everyone that I originally recommended your site to that YOU JUMPED THE SHARK.
Anyone else have any other _WORTHWHILE_ independent tech news sites they'd like to recommend?
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Re: Not My Money
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Click Fraud is an intersting topic,
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