Chronic Shyness Turns Brits Into Big Online Banking Supporters
from the say-what? dept
Online banking has been a big success for many years, with most people citing the convenience factor as the reason to use it, rather than alternatives. However, a study out of the UK has come up with a different reason: embarrassment. Apparently, folks in the UK are so embarrassed to talk about their financial situation that many gravitate to online banking just to avoid talking to anyone. Convenience is still definitely the top reason, but banks apparently shouldn't discount the shyness factor -- which some are worried is a problem on more complex financial transactions. If people automatically just use online tools when they don't fully understand the ramifications, it could lead to even greater financial problems for them to be even more embarrassed about.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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- Sorry, just watched that today... saw the connection. (First!)
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Calling BS on this one
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Re: Calling BS on this one
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Hey! Lay off us Brits
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Err...
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It's the barriers....
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I have accounts in both the UK and the USA
To open an account in the USA I just walk into a bank and somebody is happy to help me. In the UK I have to line up for 10 minutes in order to make an appointment, for which I'll have to take more time off work.
In the US I can call my bank and press button 3 to speak with somebody in my branch. Somebody who has the authority to make decisions no less. In the UK I get put through to "Dave" in Mumbai, who can't even understand the question.
It's a fact that, at a time when UK banks are reporting record profits, customer service is at an all time low.
And finally, note that the "research" was paid for by Lloyds TSB. This bank was castigated for a system where it would, when customers missed a credit card payment, send a text message to their 'phone saying "call 0870 xxx xxx to discuss your account". Customers calling the number were immediately asked for their card #, security questions etc. Talk about training your customers to be victims!
Finally, just for the record, I'm a Brit.
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Re: I have accounts in both the UK and the USA
cases like this you call the normal banking number, who have no clue anyones trying to get hold of you...
oh and the fraud department is 'non-customer facing' so try reporting it.
plus when they do call you its a 'number withheld'.. yeah right like i'm gunna give you any details on anything..
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Re:
Surprising that Lloyds would need to justify e-banking with a study citing "embarrassment" as a key driver for using online tools. You'd think sheer convenience would be a more compelling argument (especially if banking in the UK is still as archaic as it people say it is).
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No wonder people would rather handle such issues via a more anonymous medium than in ear-shot of the general public (many of whom might well be your neighbours if you've lived in the kinds of places I have!)
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Me I'm not scared to yell it's all their fault!
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