Google Wants Its MTV

from the in-my-mind,-and-in-my-blog dept

Mon, Aug 7th 2006 8:18am — Joseph Weisenthal

The pace of new developments in the online video space has been quite rapid of late, as every internet and media company looks to carve out a strategy. So far, Google's video service has been a laggard, so it's looking to go beyond being a YouTube clone. The company has announced a deal with Viacom to syndicate MTV clips, supported by ads, across selected sites. The service may prove popular among content owners, looking to monetize online video, but it would be a mistake to think it's the only model. There's plenty of value in the less-regulated, user-disseminated clips found on YouTube as they can help build buzz and popularity for a show (as the Daily Show can attest). If profiting from online video directly means signing exclusive deals, and keeping tight control of the content, any short-term profits may be to the detriment of a long-term strategy.

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13 Comments

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Defiant, 7 Aug 2006 @ 8:25am

MTV Sucks
MTV, back in the day, used to be worth watching. They always played reasonably good music videos. Now its all just a bunch of crap. All it portrays is BS reality shows that I cant bring myself to even think of watching.

Google should save it's money and look elsewhere.

What happened to the "M" in MTV??
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Ricardo, 7 Aug 2006 @ 8:26am

Plenty of Value...
Isn't YouTube into the red with its model of upload anything, pay nothing? I mean I like it, but it doesn't seem to be more successful financially than others.
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Adam, 7 Aug 2006 @ 8:42am

Come on, Google...
MTV is complete low class trash - why would you want to associate yourself with that?
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Anonymous Coward, 7 Aug 2006 @ 8:42am

MTV is the root of all evil, don't get me wrong I love music and love music videos but I agree whith what Defiant said earlier. Except for me it allows teenagers believe that it is acceptable to behave the same way those teens do on MTV. Other than behavioral the materialistic side is also exposed, when I was in highschool and transitioning to college none of the girls had Coach, Gucci, Prada or even LV bags.
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joe, 7 Aug 2006 @ 8:43am

NO
they cant do that!!! i love everything google and hate everything MTV, i wont be able to exist. i am starting to miss when companies just though that the internet was for piracy and the stock market. somebody sue google quickly before they get a chance to do this!
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Anonymous Coward, 7 Aug 2006 @ 8:47am

@ 3/4 of the previous posts:

"Thank you Captains Obvious."
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The Keiser, 7 Aug 2006 @ 8:51am

Route of all evil
I agree with coward and defiant. Watching my intelligent 14 year old turn instantly to orchestrated mush as soon as that crap comes on is why I bought a TV with the V-Chip. Enough is enough of that one-song poisonouos hollywood marketing crap. MTV and all it's clones can go suck themselves dry - we chose not to allow that garbage inhto our home. Poison your own kids MTV.
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Anonymous Coward, 7 Aug 2006 @ 9:39am

Re: Route of all evil
Keiser, Hay, hay, hay,...I think we need a v-Chip for your reply!
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Anonymous Coward, 7 Aug 2006 @ 9:55am

MTV gave me herpes. LOL!!!!!111one
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Jake, 7 Aug 2006 @ 10:01am

Screw MTV use IMF
MTV sucks and everyone knows it, so get a better channel, such as IMF, or for those who don't know, the International Music Feed, they don't have reality shows, just music videos from around the world at all times, its great, so show a little class google, and do what's best.
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Anonymous Coward, 7 Aug 2006 @ 10:40am

Re: MTV Sucks
There are several MTV stations. One shows 30 minute shows and others show 24/7 music videos.

Most cable lineups show only the MTV that plays the 30 minutes shows.
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Brian, 7 Aug 2006 @ 11:12am

Re: MTV Sucks
This might be the way to make it cool again. How about selecting the videos you want to see instead of being dictated by corporate idiots what you should be listening to.
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Gorgoroth, 7 Aug 2006 @ 3:06pm

Give us a choise
I believe it would be better for google to team ut at a national presence instead of one big international.

I live in sweden, and would really love google to team up with BIG TV, a channel that plays alot of alternative music, from bands that dont have all those multimillion deals and just write that love-everybody-crap that have infected popular pop-culture.

I want to see musicvideos that tell me something, that have a meaning, and makes me feel good at the same time.

Google, take this back to the desk and rethink the idea.
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