This Just In: More Useless Surveys
from the ya-think? dept
Something about the summer has brought out a flurry of useless studies that either "discover" something obvious, misuse statistics, or come to pointless conclusions. This week looks to be no different: already we've found out that apparently 80% of Americans prefer WiFi to iPods, while also, people don't like being put on hold when they call customer service lines. As far as people's supposed love of WiFi, it's completely unclear how that information is of any value. The Wi-Fi Alliance, which backed the survey, says WiFi "is demonstrating increased momentum as an integral part of leisure and work activities", but all it really points out is that group's ability to craft pointless surveys intended to make its product somehow look better. The survey on customer service came from a well-known consulting firm. If they're the so-called experts getting hired by companies to tell them how to improve things, and are only now just realizing people don't like waiting on hold, it's little wonder customer service is typically so poor.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
I love it, I get time to listen to the hold music, and get a few things done. Some times I tell the person to put me back on hold so I can finish listening to the song.
[ link to this | view in thread ]
Re:
[ link to this | view in thread ]
"why martha that apple pie is delicious, but I do prefer me some football!"
[ link to this | view in thread ]
on a completely related not
[ link to this | view in thread ]
Curious
Do you agree with this article about useless surveys- or do you prefer Cherry Pie.
[ link to this | view in thread ]
this just in
[ link to this | view in thread ]
Re: Curious
Fords! Definitely Fords! Yes, I defintely prefer a shiny new Ford. Or maybe firefox... yes, that is nice too.
[ link to this | view in thread ]
RE: Curious
Next Survey: Do you walk to school or carry your lunch?
[ link to this | view in thread ]
Re:
[ link to this | view in thread ]
This Just In...
Slow news day?
[ link to this | view in thread ]
[ link to this | view in thread ]
Re:
[ link to this | view in thread ]
Survey
[ link to this | view in thread ]
Re: Survey
[ link to this | view in thread ]
Survey
[ link to this | view in thread ]
Re: Re:
jeez people, there's a DIFFERENCE between just typing quickly, typing slang, and just not know how to communicate....
[ link to this | view in thread ]
Re: Re: Re:
that would be know...ing
yes, my friends, it's the stereotypical "let's bash someone else's comment and make the same mistake in our own" occurrence
[ link to this | view in thread ]
Re: Curious
[ link to this | view in thread ]
Re: RE: Curious
[ link to this | view in thread ]
Re: Re: Re: Re:
[ link to this | view in thread ]
Re: Survey
[ link to this | view in thread ]